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	<title>Beyond Niche Marketing &#187; Beyond Marketing</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Effective Advertising Techniques: Targeting Your Demographic</title>
		<link>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/</link>
		<comments>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:39:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=612</guid>
		<description><![CDATA[When you&#8217;re marketing your small business, you should always take the 4 P&#8217;s of marketing into consideration: product, price, place and promotion.  The 4th P is for promotion &#8211; promotion as in &#8220;advertising&#8217;.  One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Soylent Marketing &#8211; The Magic Ingredient is People</title>
		<link>http://beyondnichemarketing.com/2010/10/07/marketing-magic-people/</link>
		<comments>http://beyondnichemarketing.com/2010/10/07/marketing-magic-people/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 01:00:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=546</guid>
		<description><![CDATA[It&#8217;s always bad sign when you have to begin a blog post by explaining the title but here goes. Soylent Green was a 1973 movie starring Charlton Heston.  The movie is set in 2022 &#8211; where overpopulation and pollution have combined to strip the world of natural resources.  The only food source is a tasteless [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Niche Marketing Improves Lead Generation</title>
		<link>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/</link>
		<comments>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:51:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Niche Marketing Tactics]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=520</guid>
		<description><![CDATA[Lead generation is an integral part of building any business &#8211; big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you&#8217;re a business owner &#8211; lead generation is all about finding new customers who are willing and able to buy [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Life and Death of a Brand: The Tiger Woods Story</title>
		<link>http://beyondnichemarketing.com/2009/12/11/life-and-death-of-a-brand-tiger-woods/</link>
		<comments>http://beyondnichemarketing.com/2009/12/11/life-and-death-of-a-brand-tiger-woods/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 16:39:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=478</guid>
		<description><![CDATA[It&#8217;s official.  Pepsico has pulled their line of sports drinks bearing Tiger Woods&#8217; name citing that they&#8217;re exercising the morality clause contained in the contract.    The television ads featuring Tiger have been pulled and other contracts will probably follow the Pepsico lead. The $100 Million + per year branding  powerhouse known as Brand Tiger is [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/12/11/life-and-death-of-a-brand-tiger-woods/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Customer Satisfaction = Marketing Magic</title>
		<link>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/</link>
		<comments>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:02:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=467</guid>
		<description><![CDATA[If you didn&#8217;t know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing.  Great marketing and advertising can&#8217;t replace customer service and most importantly &#8211; customer satisfaction&#8217;s role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Speaking the language to create effective advertising messages</title>
		<link>http://beyondnichemarketing.com/2009/04/21/speaking-the-language-effective-advertising/</link>
		<comments>http://beyondnichemarketing.com/2009/04/21/speaking-the-language-effective-advertising/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 14:00:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=433</guid>
		<description><![CDATA[Marketing and advertising are how a business communicates with customers.   Communication is the &#8220;essence&#8221; of marketing.   Learning to effectively communicate with your customers begins with speaking your customer&#8217;s language. In my book, Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results I take you step by step through [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/04/21/speaking-the-language-effective-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Media Tricks and Tips or I wish you would just tell me you think I&#8217;m stupid to my face&#8230;.</title>
		<link>http://beyondnichemarketing.com/2009/03/16/new-media-tricks-and-tips-or-i-wish-you-would-just-tell-me-you-think-im-stupid-to-my-face/</link>
		<comments>http://beyondnichemarketing.com/2009/03/16/new-media-tricks-and-tips-or-i-wish-you-would-just-tell-me-you-think-im-stupid-to-my-face/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 20:11:44 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=418</guid>
		<description><![CDATA[I was recently watching a documentary on the history of Alaska.  In WWII when the Japanese invaded US soil (the  Aleutians Islands) a troop known unofficially as Castner&#8217;s Cutthroats or officially as the 1st Alaskan Combat Intelligence Platoon played a pivotal role in the determining the outcome of war but also provides some lessons for [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/03/16/new-media-tricks-and-tips-or-i-wish-you-would-just-tell-me-you-think-im-stupid-to-my-face/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Secret Weapon- More Proof That Sexy Bodies Sell</title>
		<link>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/</link>
		<comments>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 23:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[marketing secret weapon]]></category>
		<category><![CDATA[sex sells]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=409</guid>
		<description><![CDATA[This is the story of how, despite the fact that I just wrote a post on Your Marketing Secret Weapon &#8211; Boobs and Babes, how once again I&#8217;ve learned that sex &#8211; or rather sexy bodies  are indeed your marketing secret weapon. It began quite innocently &#8211; I was trying to come up with a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Your Marketing Secret Weapon &#8211; Boobs and Babes</title>
		<link>http://beyondnichemarketing.com/2009/02/13/marketing-secret-weapon/</link>
		<comments>http://beyondnichemarketing.com/2009/02/13/marketing-secret-weapon/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 15:13:38 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=406</guid>
		<description><![CDATA[If you&#8217;ve been looking for a sure fire marketing secret weapon &#8211; look no further than the nearest strip club because it&#8217;s official:  Sex Sells.  That&#8217;s right, if you want to creating a sure fire successful marketing campaign and your target audience is males between the ages of 12 and 92,  just be sure to [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/02/13/marketing-secret-weapon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Secret to Creating Successful Marketing Strategies</title>
		<link>http://beyondnichemarketing.com/2009/02/09/creating-successful-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2009/02/09/creating-successful-marketing-strategies/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:24:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=389</guid>
		<description><![CDATA[Creating successful marketing strategies is a common goal for many small business owners and if you&#8217;re like most small business owners, you have a &#8220;love/hate&#8221; relationship with your small business marketing.    On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver.  On the other hand, [...]]]></description>
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		<slash:comments>0</slash:comments>
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