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	<title>Beyond Niche Marketing &#187; Pricing Advertising</title>
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		<title>Pricing Advertising: Learning the code: Avails</title>
		<link>http://beyondnichemarketing.com/2007/01/19/pricing-advertising-learning-the-code-avails/</link>
		<comments>http://beyondnichemarketing.com/2007/01/19/pricing-advertising-learning-the-code-avails/#comments</comments>
		<pubDate>Fri, 19 Jan 2007 22:11:30 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Pricing Advertising]]></category>

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		<description><![CDATA[Another post in the series to help you get the most from your advertising dollars. Another term you&#8217;ll hear bandied about by radio and televisions sales people (otherwise known as &#8220;account executives&#8221; or &#8220;A/Es&#8221;) is avail. An avail is the unsold inventory of ad time/space. In the case of radio and television, there are only [...]]]></description>
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		<title>Pricing Advertising: Learning the code : Advertising Account Executives</title>
		<link>http://beyondnichemarketing.com/2006/12/18/pricing-advertising-learning-the-code-advertising-account-executives/</link>
		<comments>http://beyondnichemarketing.com/2006/12/18/pricing-advertising-learning-the-code-advertising-account-executives/#comments</comments>
		<pubDate>Mon, 18 Dec 2006 17:02:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Pricing Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=58</guid>
		<description><![CDATA[Buying advertising is tough. Whether it&#8217;s online or offline, if you&#8217;re not familiar with basic terms, then you&#8217;re starting the process behind the 8-ball. Account Executive: This person is a sales person. He/she has a quota to meet and a boss to answer to if that quota isn&#8217;t met. If you&#8217;re lucky, you&#8217;ll find one [...]]]></description>
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