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	<title>Beyond Niche Marketing &#187; Niche Marketing 2.0</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Niche Marketing is Essential for Small Business Marketing Success</title>
		<link>http://beyondnichemarketing.com/2010/11/19/marketing-for-small-companies/</link>
		<comments>http://beyondnichemarketing.com/2010/11/19/marketing-for-small-companies/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 18:06:17 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=550</guid>
		<description><![CDATA[Sometimes &#8211; I feel like a broken record when I say it &#8211; but the most important aspect of marketing for a small company is to keep your ideal customer firmly in mind.  Every time I start working with a new client I get to dust off that old drum and start pounding that message [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Have Google Adwords Let You Down?</title>
		<link>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:09:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[Niche Marketing 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[successful television advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=223</guid>
		<description><![CDATA[Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps&#8230;or at least for people without an eye on the advertising ROI. Google Adwords used to be easy&#8230; easy to use and easy to make work. But things have changed and not for the getter. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing 2.0 takes marketing from &#8220;push&#8221; to &#8220;pull&#8221;</title>
		<link>http://beyondnichemarketing.com/2007/11/09/niche-marketing-20-takes-marketing-from-push-to-pull/</link>
		<comments>http://beyondnichemarketing.com/2007/11/09/niche-marketing-20-takes-marketing-from-push-to-pull/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 12:02:44 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/11/09/niche-marketing-20-takes-marketing-from-push-to-pull/</guid>
		<description><![CDATA[Mariana Wagner is a realtor in Colorado Springs with an incredible eye for marketing, specifically marketing 2.0. In her post, &#34;Shall I be trendy?&#34; she writes: How does Web 2.0 fit into your life? : I know plenty of agents who run screaming from anything remotely &#8220;new fangled&#8221; like that pesky &#8220;internet&#8221;. Okay. Fine. I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Proof you don&#8217;t have to think small when you target a niche market</title>
		<link>http://beyondnichemarketing.com/2007/11/01/proof-you-dont-have-to-think-small-when-you-target-a-niche-market/</link>
		<comments>http://beyondnichemarketing.com/2007/11/01/proof-you-dont-have-to-think-small-when-you-target-a-niche-market/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 10:33:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/11/01/proof-you-dont-have-to-think-small-when-you-target-a-niche-market/</guid>
		<description><![CDATA[When you think of a &#34;niche&#34; market, you tend to think &#34;small&#34;.&#160; After all, targeting a niche market is really the process of breaking down or segmenting a larger group of individuals.&#160; A niche market is really just a tightly targeted market&#8230; and it&#8217;s possible to be targeting a niche market even if the size [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keywords and copy&#8230;. essential elements of niche marketing</title>
		<link>http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/</link>
		<comments>http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 16:00:42 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/</guid>
		<description><![CDATA[In his post,&#160; &#34;Advanced Keyword Research &#8212; The power of understanding your visitors&#8221;, Hamlet Batista takes the reader step by step through the process of researching keywords for your target audience.&#160;&#160; It&#8217;s a great article with some great tools.&#160; Be sure to check out (and bookmark) the full article.&#160; In his post, the first step [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A significant problem with tightly targeting your audience</title>
		<link>http://beyondnichemarketing.com/2007/08/24/a-significant-problem-with-tightly-targeting-your-audience/</link>
		<comments>http://beyondnichemarketing.com/2007/08/24/a-significant-problem-with-tightly-targeting-your-audience/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 15:49:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/08/24/a-significant-problem-with-tightly-targeting-your-audience/</guid>
		<description><![CDATA[I&#8217;ve often sung the praises of tightly targeting your niche market as a way to create effective and compelling marketing messages.&#160; However, I must point out that I am making a HUGE assumption with this advice:&#160; I&#8217;m assuming you&#8217;re offering a quality product or service. In &#34;Yet another way to piss off your customers&#34; I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing Defined</title>
		<link>http://beyondnichemarketing.com/2007/08/15/niche-marketing-defined/</link>
		<comments>http://beyondnichemarketing.com/2007/08/15/niche-marketing-defined/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 18:35:34 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/08/15/niche-marketing-defined/</guid>
		<description><![CDATA[Niche marketing is a favorite topic on the internet.&#160; It&#8217;s a highly competitive keyword for good reason.&#160; Word is out that defining your target market as narrowly as possible is an essential KEY to marketing success. Over two decades ago, Joan Elias, the founder of the regional advertising agency Business Development, took me in (actually, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Transforming your business by tightly targeting your Niche&#8230;</title>
		<link>http://beyondnichemarketing.com/2007/07/10/transforming-your-business-by-tightly-targeting-your-niche/</link>
		<comments>http://beyondnichemarketing.com/2007/07/10/transforming-your-business-by-tightly-targeting-your-niche/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 18:20:07 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/07/10/transforming-your-business-by-tightly-targeting-your-niche/</guid>
		<description><![CDATA[Yesterday Comcast decided to shut down my business for the afternoon, so I loaded the kids into the Dodge Grand Caravan and we headed to the movies.&#160; We went to see the summer blockbuster Transformers. In the movie, I was transported to a place where the men in the military are brave, dedicated and a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Frequently cited key to success</title>
		<link>http://beyondnichemarketing.com/2007/06/11/frequently-cited-key-to-success/</link>
		<comments>http://beyondnichemarketing.com/2007/06/11/frequently-cited-key-to-success/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 14:03:43 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/06/11/frequently-cited-key-to-success/</guid>
		<description><![CDATA[Choosing a niche or target market is a frequently cited key to web site success.&#160; Whether it&#8217;s a blog or a traditional web site, if you want to effectively reach your audience, the process begins by DEFINING that audience. Over at Building a Super Blog Collis Ta&#8217;eed takes you behind the scenes of a super [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing 2.0</title>
		<link>http://beyondnichemarketing.com/2007/06/06/niche-marketing-20/</link>
		<comments>http://beyondnichemarketing.com/2007/06/06/niche-marketing-20/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 11:48:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing 2.0]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/06/06/niche-marketing-20/</guid>
		<description><![CDATA[According to Advertising Age Today&#8217;s Niche Marketing Is All About Narrow, Not Small. It&#8217;s been a LONG time since I thought of defining a target or niche market as focusing on something small.&#160; I guess that&#8217;s because I was taught by a true visionary who snapped me up right out of college and set me [...]]]></description>
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