Comments for Beyond Niche Marketing

Comment on KFC Coupon Disaster: The Power of Unlimited and Free by You’re too busy. : r-view

You’re too busy. : r-view — Tue, 23 Feb 2010 00:40:00 +0000

[...] It seems as if this is just one more way the first decade of the millennium was a failure. As the Great Recession bore down on business, busy moved from pervasive to pandemic, leaving marketing and communications especially ravaged. Digital and mobile messaging are of course the lead catalysts, and the result can be catastrophic for brands. If you don’t recall KFC’s coupon debacle this article recounts the disaster. [...]

Comment on You’re spending how much to run an ad during the Super Bowl? by Is Google’s Ad a Great Superbowl Commercial? – Beyond Niche Marketing

Tue, 09 Feb 2010 15:47:53 +0000

[...] generate buzz – not sales in most cases. As a matter of fact, the pre-game buzz generated when a smaller player steps up and buys time on the Superbowl may actually justify the cost of the one time airing of a single [...]

Comment on Advertisers phoning it in on Superbowl XLII by Is Google’s Ad a Great Superbowl Commercial? – Beyond Niche Marketing

Tue, 09 Feb 2010 15:46:54 +0000

[...] isn’t great – the commercials usually are. (One exception was Superbowl XLII when Superbowl advertisers literally phoned in their [...]

Comment on Life and Death of a Brand: The Tiger Woods Story by Nicholas Kemp

Nicholas Kemp — Mon, 08 Feb 2010 12:08:53 +0000

I agree. The brand was based on a a fictitious character Tiger Wood’s certainly was not. So, who is Tiger Woods? And will people and companies forgive and forget with time?

Will a year off the circuit, a few TV show public apologies and counseling save the brand?

Comment on The importance of customer retention by Ross

Ross — Thu, 21 Jan 2010 10:42:27 +0000

Kathy, I would Agree with 100% customer satisfaction is at an all time low. even more so face to face in my view. thanks for the wake up!

Comment on Life and Death of a Brand: The Tiger Woods Story by Valerie

Valerie — Sat, 26 Dec 2009 11:22:47 +0000

Hi Kathy, I’ve read many articles about the Tiger Woods debacle but this is the first that was approached from the idea that his brand was based on a lie.

Comment on The Good and the Bad of Online Advertising by Marketing Advertising Business

Marketing Advertising Business — Thu, 24 Dec 2009 03:53:48 +0000

PPC is well worth the investment if you have a product that is available for purchase online. If you have an offline business with products only in a store then paying for SEO maybe the better choice.

Comment on Social Marketing is Like Showing Up Naked to a Cocktail Party by Life and Death of a Brand: The Tiger Woods Story – Beyond Niche Marketing

Life and Death of a Brand: The Tiger Woods Story – Beyond Niche Marketing — Fri, 11 Dec 2009 16:39:38 +0000

[...] ago, I wrote the post Social Marketing is Like Showing Up Naked to a Cocktail Party which says, Launching a social marketing campaign is like showing up naked to a cocktail party. If [...]

Comment on Great Moments in Niche Marketing by Latest niche marketing news – Great Moments in Niche Marketing | Beyond Niche Marketing | Niche Marketing

Wed, 09 Dec 2009 08:52:55 +0000

[...] Great Moments in Niche Marketing | Beyond Niche Marketing [...]

Comment on Customer Satisfaction = Marketing Magic by Andy

Andy — Tue, 08 Dec 2009 12:50:16 +0000

Great story about the powerful impressions short-term thinking – or no thinking – can leave with a customer. The car dealer is a great example of a business that will probably never use a customer satisfaction questionnaire to get feedback. Just not interested in getting better…