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	<title>Beyond Niche Marketing</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Why you need a niche marketing strategy for your business</title>
		<link>http://beyondnichemarketing.com/2011/09/09/why-you-need-a-niche-marketing-strategy-for-your-business/</link>
		<comments>http://beyondnichemarketing.com/2011/09/09/why-you-need-a-niche-marketing-strategy-for-your-business/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 16:23:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=667</guid>
		<description><![CDATA[The internet is quickly becoming the best way to reach new customers and build your business.  However, in order to effectively advertise your business on the internet, you absolutely MUST have a niche marketing strategy in place if you plan to effectively use the internet to advertise your business. After years of working with small [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Market on Facebook</title>
		<link>http://beyondnichemarketing.com/2011/08/29/how-to-market-on-facebook/</link>
		<comments>http://beyondnichemarketing.com/2011/08/29/how-to-market-on-facebook/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 16:05:56 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=662</guid>
		<description><![CDATA[In the 4 Step Easy Success Formula for Advertising your Business on Facebook you saw how easy it is to advertise your business on Facebook&#8217;s network.  However, advertising is just one way to use Facebook to market your business. Before you go any further &#8211; you should first create a page on Facebook for your [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4 Step Easy Success Formula for Advertising your Business on Facebook</title>
		<link>http://beyondnichemarketing.com/2011/08/25/advertising-on-facebook/</link>
		<comments>http://beyondnichemarketing.com/2011/08/25/advertising-on-facebook/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 15:40:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=658</guid>
		<description><![CDATA[If you haven&#8217;t chosen a niche market for your product or services, then trying to market your business via Facebook is going to be an expensive and frustrating undertaking. Let&#8217;s start with the basics &#8211; Facebook is the &#8220;go-to&#8221; online destination for millions of people.  Chances are good that your customers are already there.  Chances [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/08/25/advertising-on-facebook/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Niche Marketing Strategy for Small Businesses</title>
		<link>http://beyondnichemarketing.com/2011/08/23/niche-marketing-strategy-for-small-businesses/</link>
		<comments>http://beyondnichemarketing.com/2011/08/23/niche-marketing-strategy-for-small-businesses/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:01:32 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=648</guid>
		<description><![CDATA[Ask any marketing consultant their biggest frustration when they work with SMB clients &#8211; and they&#8217;ll probably tell you that getting their client to tightly focus their marketing efforts at a well defined target audience &#8211; a.k.a. implementing a niche marketing strategy &#8211; is by far the hardest part of the job. I spent so [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Internet Advertising</title>
		<link>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:16:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Small Business Internet Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=633</guid>
		<description><![CDATA[Begin with the internet advertising basics for small businesses: You&#8217;ve got a website for your small business, right?  According to Selling to Small Businesses - 49% of small businesses - currently have a Web site 13% of small businesses – do not have a Web site but plan to within the next 12 months 38% of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Tips</title>
		<link>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/</link>
		<comments>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 18:08:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=603</guid>
		<description><![CDATA[The 4 P&#8217;s of marketing your small business are: product, price, place and promotion.  While Harvard MBA&#8217;s may call it &#8220;promotion&#8221; &#8211; most small business owners refer to it as &#8220;advertising&#8217;.   Advertising your small business doesn&#8217;t have to be expensive to be effective. As a matter of fact, the BEST way to to increase the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Effective Advertising Techniques: Targeting Your Demographic</title>
		<link>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/</link>
		<comments>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:39:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=612</guid>
		<description><![CDATA[When you&#8217;re marketing your small business, you should always take the 4 P&#8217;s of marketing into consideration: product, price, place and promotion.  The 4th P is for promotion &#8211; promotion as in &#8220;advertising&#8217;.  One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Techniques &#8211; When Your Message Takes a Wrong Turn</title>
		<link>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/</link>
		<comments>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:01:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=615</guid>
		<description><![CDATA[One of the most effective advertising techniques (the fourth of the 4 P&#8217;s of small business marketing is promotion &#8211; a.k.a. advertising) is to tightly target your audience.  When you tightly target your advertising audience &#8211; you not only increase your ad&#8217;s ability to &#8220;break through&#8221; the barrage of marketing messages- but you also increase [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are you spending too much on advertising?</title>
		<link>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:40:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=600</guid>
		<description><![CDATA[As a small business owner &#8211; you know you have to spend money to make money.  One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising.  Of course, there are some industries which need [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #4</title>
		<link>http://beyondnichemarketing.com/2011/07/26/small-business-advertising-success-secret-4/</link>
		<comments>http://beyondnichemarketing.com/2011/07/26/small-business-advertising-success-secret-4/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 14:37:26 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=584</guid>
		<description><![CDATA[Small Business Advertising Success Secret #4: Make it easy to connect We&#8217;ve covered a lot of ground about creating successful small business advertising campaigns in the past few weeks.   In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/26/small-business-advertising-success-secret-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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