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	<title>Beyond Niche Marketing</title>
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The difference between online marketing and offline marketing</title>
		<description><![CDATA[I recently received a lovely email from a reader of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results who wrote: &#8220;I took a copy of your book with me on vacation,  It&#8217;s so good! I&#8217;d love more sections on online stuff though.&#8221; I have to say, when [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/</link>
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		<title>Niche Marketing Improves Lead Generation</title>
		<description><![CDATA[Lead generation is an integral part of building any business &#8211; big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you&#8217;re a business owner &#8211; lead generation is all about finding new customers who are willing and able to buy [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/</link>
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		<title>Marketing Magic and &#8220;Selling&#8221; Copy</title>
		<description><![CDATA[I&#8217;m in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical &#8220;selling copy&#8221;.  My client hasn&#8217;t voiced this in so many words &#8211; but rather it&#8217;s been the underlying theme of our interactions. This client is like many small [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/</link>
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		<title>Niche Marketing&#8217;s Role in Brand Development</title>
		<description><![CDATA[Niche marketing and brand development go hand in hand because you really can&#8217;t effectively develop a brand without first choosing a target audience.  When you choose that target audience &#8211; you are &#8211; in fact &#8211; choosing a NICHE market! I&#8217;ve worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/</link>
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		<title>Small Business Marketing Strategies Revealed</title>
		<description><![CDATA[I&#8217;ve been sharing here some tales of my own struggles with implementing marketing strategies for my small business.    In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, &#8220;Who is your customer&#8221; is the kiss of death for any small business marketing strategy. Of course, [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/04/27/small-business-marketing-strategies-revealed/</link>
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		<title>Zombie Advertising</title>
		<description><![CDATA[One of the &#8220;problems&#8221; with technology is that the question &#8220;why&#8221; isn&#8217;t asked nearly often enough.    Small business owners create FaceBook fan pages without asking WHY &#8211; or more importantly &#8211; &#8220;what&#8217;s in it for me?&#8221; from a customers&#8217; point of view.  It&#8217;s easy to see why small business owners would embrace the &#8220;free and [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/04/08/zombie-advertising/</link>
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		<title>The Kiss of Death for Your Small Business Marketing</title>
		<description><![CDATA[The kiss of death&#8230; it&#8217;s meaning is an action or relationship that is ultimately ruinous. While the &#8220;kiss of death&#8221; may set in motion a series of events that lead to ruin, in itself &#8211; the kiss of death is a singular moment &#8211; like when Judas kissed Jesus when he betrayed Him to the [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/</link>
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		<title>Smart Small Business Marketing Strategy</title>
		<description><![CDATA[There&#8217;s a popular marketing phrase that goes, &#8220;I&#8217;m not just the owner &#8211; I&#8217;m a customer as well&#8221; and that could be the tag line of this blog as well.  I don&#8217;t just offer advice to small business owners on creating your small business marketing strategy &#8211; but I&#8217;m a customer of my own advice [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/</link>
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		<title>Is Google&#8217;s Ad a Great Superbowl Commercial?</title>
		<description><![CDATA[There&#8217;s one day out of the year where advertisers suit up and trot out their best work&#8230; the Superbowl.  This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million&#8230; and that doesn&#8217;t include production costs) to reach the 90 million plus viewers who gather [...]]]></description>
		<link>http://beyondnichemarketing.com/2010/02/09/a-great-superbowl-commercial/</link>
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		<title>Life and Death of a Brand: The Tiger Woods Story</title>
		<description><![CDATA[It&#8217;s official.  Pepsico has pulled their line of sports drinks bearing Tiger Woods&#8217; name citing that they&#8217;re exercising the morality clause contained in the contract.    The television ads featuring Tiger have been pulled and other contracts will probably follow the Pepsico lead. The $100 Million + per year branding  powerhouse known as Brand Tiger is [...]]]></description>
		<link>http://beyondnichemarketing.com/2009/12/11/life-and-death-of-a-brand-tiger-woods/</link>
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