Small Business Advertising Tips

August 10, 2011

The 4 P’s of marketing your small business are: product, price, place and promotion.  While Harvard MBA’s may call it “promotion” – most small business owners refer to it as “advertising’.   Advertising your small business doesn’t have to be expensive to be effective. As a matter of fact, the BEST way to to increase the [...]

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Effective Advertising Techniques: Targeting Your Demographic

August 4, 2011

When you’re marketing your small business, you should always take the 4 P’s of marketing into consideration: product, price, place and promotion.  The 4th P is for promotion – promotion as in “advertising’.  One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase [...]

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Advertising Techniques – When Your Message Takes a Wrong Turn

August 1, 2011

One of the most effective advertising techniques (the fourth of the 4 P’s of small business marketing is promotion – a.k.a. advertising) is to tightly target your audience.  When you tightly target your advertising audience – you not only increase your ad’s ability to “break through” the barrage of marketing messages- but you also increase [...]

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Are you spending too much on advertising?

July 29, 2011

As a small business owner – you know you have to spend money to make money.  One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising.  Of course, there are some industries which need [...]

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Small Business Advertising Success Secret #4

July 26, 2011

Small Business Advertising Success Secret #4: Make it easy to connect We’ve covered a lot of ground about creating successful small business advertising campaigns in the past few weeks.   In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great [...]

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