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	<title>Beyond Niche Marketing &#187; a blog for your business</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
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