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	<title>Beyond Niche Marketing &#187; accountability</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Can Accountability and Advertising Co-exist?</title>
		<link>http://beyondnichemarketing.com/2008/04/08/can-accountability-and-advertising-co-exist/</link>
		<comments>http://beyondnichemarketing.com/2008/04/08/can-accountability-and-advertising-co-exist/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 11:48:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[television advertising]]></category>

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		<description><![CDATA[There is a quote that goes &#8220;Half the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.&#8221; It&#8217;s attributed to John Wanamaker (1838 &#8211; 1922) and is widely used because often, advertising expenditures are done with the &#8220;spray and pray&#8221; method. The reason I wrote my book Beyond the [...]]]></description>
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