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	<title>Beyond Niche Marketing &#187; advertising and the web</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Small Business Internet Advertising</title>
		<link>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:16:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Small Business Internet Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=633</guid>
		<description><![CDATA[Begin with the internet advertising basics for small businesses: You&#8217;ve got a website for your small business, right?  According to Selling to Small Businesses - 49% of small businesses - currently have a Web site 13% of small businesses – do not have a Web site but plan to within the next 12 months 38% of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small Business Advertising Tips</title>
		<link>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/</link>
		<comments>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 18:08:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=603</guid>
		<description><![CDATA[The 4 P&#8217;s of marketing your small business are: product, price, place and promotion.  While Harvard MBA&#8217;s may call it &#8220;promotion&#8221; &#8211; most small business owners refer to it as &#8220;advertising&#8217;.   Advertising your small business doesn&#8217;t have to be expensive to be effective. As a matter of fact, the BEST way to to increase the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Effective Advertising Techniques: Targeting Your Demographic</title>
		<link>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/</link>
		<comments>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:39:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=612</guid>
		<description><![CDATA[When you&#8217;re marketing your small business, you should always take the 4 P&#8217;s of marketing into consideration: product, price, place and promotion.  The 4th P is for promotion &#8211; promotion as in &#8220;advertising&#8217;.  One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising Techniques &#8211; When Your Message Takes a Wrong Turn</title>
		<link>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/</link>
		<comments>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:01:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=615</guid>
		<description><![CDATA[One of the most effective advertising techniques (the fourth of the 4 P&#8217;s of small business marketing is promotion &#8211; a.k.a. advertising) is to tightly target your audience.  When you tightly target your advertising audience &#8211; you not only increase your ad&#8217;s ability to &#8220;break through&#8221; the barrage of marketing messages- but you also increase [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Are you spending too much on advertising?</title>
		<link>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:40:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=600</guid>
		<description><![CDATA[As a small business owner &#8211; you know you have to spend money to make money.  One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising.  Of course, there are some industries which need [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #4</title>
		<link>http://beyondnichemarketing.com/2011/07/26/small-business-advertising-success-secret-4/</link>
		<comments>http://beyondnichemarketing.com/2011/07/26/small-business-advertising-success-secret-4/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 14:37:26 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=584</guid>
		<description><![CDATA[Small Business Advertising Success Secret #4: Make it easy to connect We&#8217;ve covered a lot of ground about creating successful small business advertising campaigns in the past few weeks.   In Small Business Advertising Success Secret #1 we began with the importance of discovering why your target audience is buying your products and services. A great [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #3</title>
		<link>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/</link>
		<comments>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 14:11:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=580</guid>
		<description><![CDATA[Small Business Advertising Success Secret #3: Test &#8211; Test &#8211; Test In the past few weeks &#8211; I&#8217;ve been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The importance of customer retention</title>
		<link>http://beyondnichemarketing.com/2009/11/27/customer_retention/</link>
		<comments>http://beyondnichemarketing.com/2009/11/27/customer_retention/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 18:55:54 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=469</guid>
		<description><![CDATA[As a small business marketing consultant, I can&#8217;t overstate the importance of customer retention. Before you spend a PENNY on advertising &#8211; make sure you&#8217;re keeping your current customers happy.  Why invite new people to the party which is your business if they&#8217;re not going to stay?  It&#8217;s well known that a happy customer will [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/11/27/customer_retention/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>KFC Coupon Disaster: The Power of Unlimited and Free</title>
		<link>http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/</link>
		<comments>http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/#comments</comments>
		<pubDate>Sat, 09 May 2009 21:32:28 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[KFC Coupons]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=437</guid>
		<description><![CDATA[Free is a powerful, powerful promotional tool and one that must be used properly.  I&#8217;ve often said that a great advertising campaign will cause a well run business to prosper and a poorly run business to fail more quickly. Unfortunately, the recent KFC Coupon Debacle is a GREAT advertising IDEA that was implemented POORLY &#8211; [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing Success Online</title>
		<link>http://beyondnichemarketing.com/2008/05/14/small-business-marketing-success-online/</link>
		<comments>http://beyondnichemarketing.com/2008/05/14/small-business-marketing-success-online/#comments</comments>
		<pubDate>Wed, 14 May 2008 18:16:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=226</guid>
		<description><![CDATA[The formula for small business marketing success is the same online as it is off line.  Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual&#8217;s goals, problems or desires. If you already have customers, then you are selling either [...]]]></description>
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		<slash:comments>0</slash:comments>
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