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	<title>Beyond Niche Marketing &#187; advertising campaign</title>
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		<title>How Advertising Works</title>
		<link>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/</link>
		<comments>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 13:42:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[newspaper advertising]]></category>
		<category><![CDATA[small business]]></category>
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		<category><![CDATA[television radio]]></category>

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		<description><![CDATA[&#8220;Advertising is what you do when you can&#8217;t go see somebody. That&#8217;s all it is.&#8221; Fairfax Cone (1963) &#8220;Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can&#8217;t.&#8221; Morris Hite (1988) People who don&#8217;t understand the sales process don&#8217;t understand advertising.  [...]]]></description>
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