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	<title>Beyond Niche Marketing &#187; Advertising ROI</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Reality Check: Internet Advertising and Marketing</title>
		<link>http://beyondnichemarketing.com/2008/10/17/reality-check-internet-advertising-and-marketing/</link>
		<comments>http://beyondnichemarketing.com/2008/10/17/reality-check-internet-advertising-and-marketing/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 11:25:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[internet advertising and marketing]]></category>

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		<description><![CDATA[One of the &#8220;rules&#8221; of old-school advertising is this: Sucky ads have NEVER worked &#8211; PERIOD! So a lot of bloggers are complaining because advertisers don&#8217;t want to pay to have their sucky ads appear on blogs. They want to believe it&#8217;s because people don&#8217;t CLICK on banner ads.  I guess that&#8217;s an easier truth [...]]]></description>
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		<title>Have Google Adwords Let You Down?</title>
		<link>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:09:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[Niche Marketing 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[successful television advertising]]></category>

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		<description><![CDATA[Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps&#8230;or at least for people without an eye on the advertising ROI. Google Adwords used to be easy&#8230; easy to use and easy to make work. But things have changed and not for the getter. [...]]]></description>
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