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	<title>Beyond Niche Marketing &#187; Affordable Small Business Marketing Strategies</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>How to Market on Facebook</title>
		<link>http://beyondnichemarketing.com/2011/08/29/how-to-market-on-facebook/</link>
		<comments>http://beyondnichemarketing.com/2011/08/29/how-to-market-on-facebook/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 16:05:56 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=662</guid>
		<description><![CDATA[In the 4 Step Easy Success Formula for Advertising your Business on Facebook you saw how easy it is to advertise your business on Facebook&#8217;s network.  However, advertising is just one way to use Facebook to market your business. Before you go any further &#8211; you should first create a page on Facebook for your [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>4 Step Easy Success Formula for Advertising your Business on Facebook</title>
		<link>http://beyondnichemarketing.com/2011/08/25/advertising-on-facebook/</link>
		<comments>http://beyondnichemarketing.com/2011/08/25/advertising-on-facebook/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 15:40:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=658</guid>
		<description><![CDATA[If you haven&#8217;t chosen a niche market for your product or services, then trying to market your business via Facebook is going to be an expensive and frustrating undertaking. Let&#8217;s start with the basics &#8211; Facebook is the &#8220;go-to&#8221; online destination for millions of people.  Chances are good that your customers are already there.  Chances [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Small Business Internet Advertising</title>
		<link>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/08/15/small-business-internet-advertising/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:16:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Small Business Internet Advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=633</guid>
		<description><![CDATA[Begin with the internet advertising basics for small businesses: You&#8217;ve got a website for your small business, right?  According to Selling to Small Businesses - 49% of small businesses - currently have a Web site 13% of small businesses – do not have a Web site but plan to within the next 12 months 38% of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Tips</title>
		<link>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/</link>
		<comments>http://beyondnichemarketing.com/2011/08/10/small-business-advertising-tips/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 18:08:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=603</guid>
		<description><![CDATA[The 4 P&#8217;s of marketing your small business are: product, price, place and promotion.  While Harvard MBA&#8217;s may call it &#8220;promotion&#8221; &#8211; most small business owners refer to it as &#8220;advertising&#8217;.   Advertising your small business doesn&#8217;t have to be expensive to be effective. As a matter of fact, the BEST way to to increase the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Effective Advertising Techniques: Targeting Your Demographic</title>
		<link>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/</link>
		<comments>http://beyondnichemarketing.com/2011/08/04/effective-advertising-techniques-targeting/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 18:39:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=612</guid>
		<description><![CDATA[When you&#8217;re marketing your small business, you should always take the 4 P&#8217;s of marketing into consideration: product, price, place and promotion.  The 4th P is for promotion &#8211; promotion as in &#8220;advertising&#8217;.  One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Techniques &#8211; When Your Message Takes a Wrong Turn</title>
		<link>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/</link>
		<comments>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:01:49 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=615</guid>
		<description><![CDATA[One of the most effective advertising techniques (the fourth of the 4 P&#8217;s of small business marketing is promotion &#8211; a.k.a. advertising) is to tightly target your audience.  When you tightly target your advertising audience &#8211; you not only increase your ad&#8217;s ability to &#8220;break through&#8221; the barrage of marketing messages- but you also increase [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/08/01/advertising-techniques-when-messages-go-wrong/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are you spending too much on advertising?</title>
		<link>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/</link>
		<comments>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:40:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=600</guid>
		<description><![CDATA[As a small business owner &#8211; you know you have to spend money to make money.  One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising.  Of course, there are some industries which need [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/29/are-you-spending-too-much-on-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #3</title>
		<link>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/</link>
		<comments>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 14:11:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=580</guid>
		<description><![CDATA[Small Business Advertising Success Secret #3: Test &#8211; Test &#8211; Test In the past few weeks &#8211; I&#8217;ve been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #2</title>
		<link>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/</link>
		<comments>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 12:25:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=576</guid>
		<description><![CDATA[Small Business Advertising Success Secret #2: Be Trustworthy One of the most important &#8211; and most often overlooked aspects of advertising is that the act of advertising functions to build trust with your niche market or target audience. When consumers see a local business advertised &#8211; whether it&#8217;s on television, on the radio or in [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Advertising Success Secret #1</title>
		<link>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/</link>
		<comments>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:24:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=574</guid>
		<description><![CDATA[Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency.  It&#8217;s not just small business owners who &#8220;tire&#8221; of pounding home the same marketing message in their advertising &#8211; but its only small business owners who can&#8217;t AFFORD not to stay true to [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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