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	<title>Beyond Niche Marketing &#187; basic marketing book</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The New Face of &#8220;Advertising&#8221;</title>
		<link>http://beyondnichemarketing.com/2008/03/28/the-new-face-of-advertising/</link>
		<comments>http://beyondnichemarketing.com/2008/03/28/the-new-face-of-advertising/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 12:07:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[ad agencies]]></category>
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		<description><![CDATA[Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy&#8230; but as an agency, our options were &#8220;limited&#8221;. Today, your advertising options have multiplied exponentially. However, while the methods of delivery may have expanded, the basics remain the same. Creating a [...]]]></description>
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		<title>The power of pain</title>
		<link>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/</link>
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		<pubDate>Fri, 22 Sep 2006 18:13:17 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
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		<description><![CDATA[A few weeks ago, I was visited by an ailment that I hadn&#8217;t had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know [...]]]></description>
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