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	<title>Beyond Niche Marketing &#187; Beyond Marketing</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The difference between online marketing and offline marketing</title>
		<link>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/</link>
		<comments>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:48:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[business marketing strategies]]></category>

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		<description><![CDATA[I recently received a lovely email from a reader of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results who wrote: &#8220;I took a copy of your book with me on vacation,  It&#8217;s so good! I&#8217;d love more sections on online stuff though.&#8221; I have to say, when [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Marketing Magic and &#8220;Selling&#8221; Copy</title>
		<link>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/</link>
		<comments>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:18:30 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

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		<description><![CDATA[I&#8217;m in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical &#8220;selling copy&#8221;.  My client hasn&#8217;t voiced this in so many words &#8211; but rather it&#8217;s been the underlying theme of our interactions. This client is like many small [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Secret Weapon- More Proof That Sexy Bodies Sell</title>
		<link>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/</link>
		<comments>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 23:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[marketing secret weapon]]></category>
		<category><![CDATA[sex sells]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=409</guid>
		<description><![CDATA[This is the story of how, despite the fact that I just wrote a post on Your Marketing Secret Weapon &#8211; Boobs and Babes, how once again I&#8217;ve learned that sex &#8211; or rather sexy bodies  are indeed your marketing secret weapon. It began quite innocently &#8211; I was trying to come up with a [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Six Biggest Marketing Mistakes (and How to Fix Them)</title>
		<link>http://beyondnichemarketing.com/2008/08/22/the-six-biggest-marketing-mistakes-and-how-to-fix-them/</link>
		<comments>http://beyondnichemarketing.com/2008/08/22/the-six-biggest-marketing-mistakes-and-how-to-fix-them/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 14:53:57 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Expert Copywriting Tips]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[expert copywriting]]></category>
		<category><![CDATA[expert copywriting services]]></category>

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		<description><![CDATA[Beyond Niche Marketing is pleased to offer a guest post opportunity to Jodi Kaplan of KaplanCopy. The Six Biggest Marketing Mistakes (and How to Fix Them) 1. Spraying and Praying What’s spraying and praying? It’s closing your eyes, spinning around, and hoping to hit something with your marketing. Here’s a true story. Mike and David [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Can You Really Do Your Own Marketing?</title>
		<link>http://beyondnichemarketing.com/2008/05/16/can-you-do-your-own-marketing/</link>
		<comments>http://beyondnichemarketing.com/2008/05/16/can-you-do-your-own-marketing/#comments</comments>
		<pubDate>Fri, 16 May 2008 21:28:37 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=225</guid>
		<description><![CDATA[As a marketing consultant, I often feel like I&#8217;m in the role of &#8220;marketing therapist.&#8221; When I begin to work with a new client, I&#8217;ll hear of ALL the marketing strategies they&#8217;ve tried to implement.  I&#8217;ll hear how nothing has worked.  They&#8217;re afraid that nothing WILL work&#8230; but nothing could be further from the truth. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Change or Die: A Rude Wake up Call for the Traditional Advertising Agency</title>
		<link>http://beyondnichemarketing.com/2008/03/11/change-or-die-a-rude-wake-up-call-for-the-traditional-advertising-agency/</link>
		<comments>http://beyondnichemarketing.com/2008/03/11/change-or-die-a-rude-wake-up-call-for-the-traditional-advertising-agency/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 19:02:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[change or die]]></category>
		<category><![CDATA[Forrester report]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/11/change-or-die-a-rude-wake-up-call-for-the-traditional-advertising-agency/</guid>
		<description><![CDATA[Over two decades ago&#8230; back in the 1980&#8242;s&#8230;. I took a position as an advertising account executive at a small advertising agency. It was my agency&#8217;s job to manage my client&#8217;s advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of [...]]]></description>
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		<slash:comments>0</slash:comments>
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