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	<title>Beyond Niche Marketing &#187; blog</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Is Social Media Marketing in Trouble?</title>
		<link>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/</link>
		<comments>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 19:32:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=340</guid>
		<description><![CDATA[When it comes to building community, no one does it better than Liz Strauss over at Successful Blog.  She has built an active, vibrant online community.  Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, &#8220;Is Social Media Marketing in Trouble?&#8221; [...]]]></description>
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		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
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		<title>Viral Marketing: Be Careful What You Wish For &#8230;</title>
		<link>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/</link>
		<comments>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 16:10:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[freelance marketing]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[original marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=286</guid>
		<description><![CDATA[I&#8217;ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get &#8220;free&#8221; marketing by creating enough &#8220;buzz&#8221; to elevate a marketing campaign from &#8220;ordinary&#8221; to &#8220;viral&#8221;. Fortunately, marketing doesn&#8217;t carry the risks of say, oh brain surgery. When you [...]]]></description>
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		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
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