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	<title>Beyond Niche Marketing &#187; blogging and branding</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>A logo mean nothing without a brand</title>
		<link>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/</link>
		<comments>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:53:20 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>
		<category><![CDATA[business marketing strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=558</guid>
		<description><![CDATA[Everyone is talking about Starbucks ditching their long time logo in favor of a new design.  I&#8217;ve actually read self proclaimed &#8220;marketing experts&#8221; worry that customers won&#8217;t be able to find their beloved Starbucks due to the logo change. Sigh&#8230;. The Starbucks logo means nothing without a solid business behind it. Your company&#8217;s &#8220;brand&#8221; is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing&#8217;s Role in Brand Development</title>
		<link>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/</link>
		<comments>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/#comments</comments>
		<pubDate>Mon, 17 May 2010 17:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=506</guid>
		<description><![CDATA[Niche marketing and brand development go hand in hand because you really can&#8217;t effectively develop a brand without first choosing a target audience.  When you choose that target audience &#8211; you are &#8211; in fact &#8211; choosing a NICHE market! I&#8217;ve worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Smart Small Business Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:20:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=484</guid>
		<description><![CDATA[There&#8217;s a popular marketing phrase that goes, &#8220;I&#8217;m not just the owner &#8211; I&#8217;m a customer as well&#8221; and that could be the tag line of this blog as well.  I don&#8217;t just offer advice to small business owners on creating your small business marketing strategy &#8211; but I&#8217;m a customer of my own advice [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Reaching out to Bloggers &#8211; Tapping into Social Media Marketing</title>
		<link>http://beyondnichemarketing.com/2009/04/14/reaching-out-to-bloggers-tapping-into-social-media-marketing/</link>
		<comments>http://beyondnichemarketing.com/2009/04/14/reaching-out-to-bloggers-tapping-into-social-media-marketing/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 12:23:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[blogs as marketing tools]]></category>
		<category><![CDATA[mommy bloggers]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=429</guid>
		<description><![CDATA[Imagine the thrill of getting the phone call from Oprah&#8217;s staff and finding out that she&#8217;s chosen YOUR product or service as one of HER favorite things and she&#8217;s going to promote your product or service on her show.  This kind of exposure has been known to catapult minor players into multi-millionaires overnight.  Ah- heady [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Branding and Blogging: Getting to Know you but Not ALL About You</title>
		<link>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/</link>
		<comments>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/#comments</comments>
		<pubDate>Thu, 29 May 2008 01:10:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=235</guid>
		<description><![CDATA[Branding is all about the way your business is perceived by others while blogging is all about communication.  Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Watch That Message You&#8217;re Sending&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/#comments</comments>
		<pubDate>Fri, 09 May 2008 17:40:10 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing messages]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=217</guid>
		<description><![CDATA[I love blogs&#8230; blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML&#8230; just type and publish. When you&#8217;ve got a WordPress blog with the proper plug ins, you get a super charged Search Engine Friendly way to deliver those messages effortlessly to hundreds of thousands of [...]]]></description>
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