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	<title>Beyond Niche Marketing &#187; branding and entrepreneurs</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>A logo mean nothing without a brand</title>
		<link>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/</link>
		<comments>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:53:20 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>
		<category><![CDATA[business marketing strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=558</guid>
		<description><![CDATA[Everyone is talking about Starbucks ditching their long time logo in favor of a new design.  I&#8217;ve actually read self proclaimed &#8220;marketing experts&#8221; worry that customers won&#8217;t be able to find their beloved Starbucks due to the logo change. Sigh&#8230;. The Starbucks logo means nothing without a solid business behind it. Your company&#8217;s &#8220;brand&#8221; is [...]]]></description>
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		<title>Niche Marketing&#8217;s Role in Brand Development</title>
		<link>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/</link>
		<comments>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/#comments</comments>
		<pubDate>Mon, 17 May 2010 17:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=506</guid>
		<description><![CDATA[Niche marketing and brand development go hand in hand because you really can&#8217;t effectively develop a brand without first choosing a target audience.  When you choose that target audience &#8211; you are &#8211; in fact &#8211; choosing a NICHE market! I&#8217;ve worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  [...]]]></description>
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		<title>Branding and Blogging: Getting to Know you but Not ALL About You</title>
		<link>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/</link>
		<comments>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/#comments</comments>
		<pubDate>Thu, 29 May 2008 01:10:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=235</guid>
		<description><![CDATA[Branding is all about the way your business is perceived by others while blogging is all about communication.  Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the [...]]]></description>
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		<title>Branding Myth:  Branding is All about YOU!</title>
		<link>http://beyondnichemarketing.com/2008/04/29/branding-myth-branding-is-all-about-you/</link>
		<comments>http://beyondnichemarketing.com/2008/04/29/branding-myth-branding-is-all-about-you/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 11:10:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=216</guid>
		<description><![CDATA[My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand.  Rosemary works with independent service professionals&#8230; sometimes referred to as &#8220;solo-preneurs&#8221; who need an &#8220;outside eye&#8221; to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. [...]]]></description>
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