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	<title>Beyond Niche Marketing &#187; building trust</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore</title>
		<link>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/</link>
		<comments>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 15:23:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[building buzz]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[need help with small business advertising]]></category>
		<category><![CDATA[small business advertising solution]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=309</guid>
		<description><![CDATA[In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Trust Building Practices in Advertising Today</title>
		<link>http://beyondnichemarketing.com/2008/05/26/trust-building-practices-in-advertising-today/</link>
		<comments>http://beyondnichemarketing.com/2008/05/26/trust-building-practices-in-advertising-today/#comments</comments>
		<pubDate>Mon, 26 May 2008 16:07:32 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising today]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[trust and the major sale]]></category>
		<category><![CDATA[Trust Building Practices in Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=231</guid>
		<description><![CDATA[One of the most important jobs your advertising can perform is to build trust, which explains why even the WORST advertising messages still are somewhat effective. The mere ACT of buying advertising, whether it&#8217;s on television, newspaper, billboards or radio automatically grants you a baseline level of trust with potential customers. There&#8217;s almost a &#8220;Hey, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The biggest hurdle you face when making the Major Sale</title>
		<link>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/</link>
		<comments>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/#comments</comments>
		<pubDate>Mon, 09 Oct 2006 10:55:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=27</guid>
		<description><![CDATA[I&#8217;ve written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up.  Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. [...]]]></description>
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		<slash:comments>1</slash:comments>
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