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	<title>Beyond Niche Marketing &#187; business building</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Getting To Know Your Customers&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:45:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[Walmart way]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

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		<description><![CDATA[When Sam Walton was alive, he was notorious for &#8220;showing up&#8221; unexpectedly in his stores to talk with his customers.  He&#8217;d wander the aisles and talk to associates&#8230; in the later days these unsuspecting associates weren&#8217;t even aware that they were talking to their boss&#8230; and the founder of the largest retail company in the [...]]]></description>
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		<title>Words of Niche Marketing Wisdom&#8230;Courtesy of a Know It All Bossy B*tch</title>
		<link>http://beyondnichemarketing.com/2008/03/21/words-of-niche-marketing-wisdomcourtesy-of-a-know-it-all-bossy-btch/</link>
		<comments>http://beyondnichemarketing.com/2008/03/21/words-of-niche-marketing-wisdomcourtesy-of-a-know-it-all-bossy-btch/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 19:18:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing book]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>

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		<description><![CDATA[Catherine Lawson writes &#8220;Do you think you know it all?&#8221; &#8230; to which, unfortunately there are times when I must answer&#8230; why yes&#8230;. I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing&#8230; because I wrote a book on the subject. Before I wrote the darned [...]]]></description>
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		<title>The power of pain</title>
		<link>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/</link>
		<comments>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 18:13:17 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[basic marketing book]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>

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		<description><![CDATA[A few weeks ago, I was visited by an ailment that I hadn&#8217;t had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know [...]]]></description>
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