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	<title>Beyond Niche Marketing &#187; business marketing strategies</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Small Business Advertising Success Secret #3</title>
		<link>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/</link>
		<comments>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 14:11:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=580</guid>
		<description><![CDATA[Small Business Advertising Success Secret #3: Test &#8211; Test &#8211; Test In the past few weeks &#8211; I&#8217;ve been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A logo mean nothing without a brand</title>
		<link>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/</link>
		<comments>http://beyondnichemarketing.com/2011/01/11/logos-mean-nothing/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:53:20 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>
		<category><![CDATA[business marketing strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=558</guid>
		<description><![CDATA[Everyone is talking about Starbucks ditching their long time logo in favor of a new design.  I&#8217;ve actually read self proclaimed &#8220;marketing experts&#8221; worry that customers won&#8217;t be able to find their beloved Starbucks due to the logo change. Sigh&#8230;. The Starbucks logo means nothing without a solid business behind it. Your company&#8217;s &#8220;brand&#8221; is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The difference between online marketing and offline marketing</title>
		<link>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/</link>
		<comments>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:48:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[business marketing strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=524</guid>
		<description><![CDATA[I recently received a lovely email from a reader of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results who wrote: &#8220;I took a copy of your book with me on vacation,  It&#8217;s so good! I&#8217;d love more sections on online stuff though.&#8221; I have to say, when [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/07/14/the-difference-between-online-marketing-and-offline-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Small Business Marketing Strategies Revealed</title>
		<link>http://beyondnichemarketing.com/2010/04/27/small-business-marketing-strategies-revealed/</link>
		<comments>http://beyondnichemarketing.com/2010/04/27/small-business-marketing-strategies-revealed/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 21:28:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=511</guid>
		<description><![CDATA[I&#8217;ve been sharing here some tales of my own struggles with implementing marketing strategies for my small business.    In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, &#8220;Who is your customer&#8221; is the kiss of death for any small business marketing strategy. Of course, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Kiss of Death for Your Small Business Marketing</title>
		<link>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/</link>
		<comments>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 19:38:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=502</guid>
		<description><![CDATA[The kiss of death&#8230; it&#8217;s meaning is an action or relationship that is ultimately ruinous. While the &#8220;kiss of death&#8221; may set in motion a series of events that lead to ruin, in itself &#8211; the kiss of death is a singular moment &#8211; like when Judas kissed Jesus when he betrayed Him to the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smart Small Business Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:20:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=484</guid>
		<description><![CDATA[There&#8217;s a popular marketing phrase that goes, &#8220;I&#8217;m not just the owner &#8211; I&#8217;m a customer as well&#8221; and that could be the tag line of this blog as well.  I don&#8217;t just offer advice to small business owners on creating your small business marketing strategy &#8211; but I&#8217;m a customer of my own advice [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing Strategies: Blogging</title>
		<link>http://beyondnichemarketing.com/2008/11/07/small-business-marketing-strategies-blogging/</link>
		<comments>http://beyondnichemarketing.com/2008/11/07/small-business-marketing-strategies-blogging/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:51:34 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=363</guid>
		<description><![CDATA[OnStartups is a blog launched by Dharmesh Shah.    Today he&#8217;s sharing a video of a speech he delivered at the  Business of Software conference held in Boston.  The video is WELL worth the time to watch it! Everything I Know About Startups If you&#8217;re in a &#8220;video watching challenged state&#8221; (i.e. at work, slow connection, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/11/07/small-business-marketing-strategies-blogging/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing Strategies &#8211; Focusing On Providing Value</title>
		<link>http://beyondnichemarketing.com/2008/10/10/small-business-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2008/10/10/small-business-marketing-strategies/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 10:43:27 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[creating a product for a niche audience]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=342</guid>
		<description><![CDATA[When you search the web for small business marketing strategies, you&#8217;ll get lots of advice ranging from &#8220;create a USP &#8211; Unique Selling Proposition&#8221; to &#8221; launch a blog to create marketing magic&#8221;.  Don&#8217;t get me wrong, you need a USP to differentiate your business from others who do what you do and a blog [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/10/10/small-business-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising That Tries to Speak to Everyone</title>
		<link>http://beyondnichemarketing.com/2008/05/23/advertising-that-tries-to-speak-to-everyone/</link>
		<comments>http://beyondnichemarketing.com/2008/05/23/advertising-that-tries-to-speak-to-everyone/#comments</comments>
		<pubDate>Fri, 23 May 2008 17:25:02 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=230</guid>
		<description><![CDATA[When I began my career in advertising (over 20 years ago&#8230; gee&#8230; I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displayed a unique ability to be able to &#8220;see&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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