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	<title>Beyond Niche Marketing &#187; change or die</title>
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		<title>Change or Die: A Rude Wake up Call for the Traditional Advertising Agency</title>
		<link>http://beyondnichemarketing.com/2008/03/11/change-or-die-a-rude-wake-up-call-for-the-traditional-advertising-agency/</link>
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		<pubDate>Tue, 11 Mar 2008 19:02:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[change or die]]></category>
		<category><![CDATA[Forrester report]]></category>
		<category><![CDATA[new media]]></category>

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		<description><![CDATA[Over two decades ago&#8230; back in the 1980&#8242;s&#8230;. I took a position as an advertising account executive at a small advertising agency. It was my agency&#8217;s job to manage my client&#8217;s advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of [...]]]></description>
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