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	<title>Beyond Niche Marketing &#187; creating a product for a niche audience</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Small Business Marketing Strategies &#8211; Focusing On Providing Value</title>
		<link>http://beyondnichemarketing.com/2008/10/10/small-business-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2008/10/10/small-business-marketing-strategies/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 10:43:27 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[creating a product for a niche audience]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=342</guid>
		<description><![CDATA[When you search the web for small business marketing strategies, you&#8217;ll get lots of advice ranging from &#8220;create a USP &#8211; Unique Selling Proposition&#8221; to &#8221; launch a blog to create marketing magic&#8221;.  Don&#8217;t get me wrong, you need a USP to differentiate your business from others who do what you do and a blog [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Segmentation and Target Market Plan</title>
		<link>http://beyondnichemarketing.com/2008/06/03/segmentation-and-target-market-plan/</link>
		<comments>http://beyondnichemarketing.com/2008/06/03/segmentation-and-target-market-plan/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 14:27:31 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[creating a product for a niche audience]]></category>
		<category><![CDATA[market focus]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[segmentation and target market plan]]></category>
		<category><![CDATA[target market]]></category>

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		<description><![CDATA[Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The [...]]]></description>
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		<title>Focus Your Energy Upon The Marketing&#8230; Grasshopper</title>
		<link>http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/</link>
		<comments>http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 19:22:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[beating perfectionist tendencies]]></category>
		<category><![CDATA[creating a product for a niche audience]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche product]]></category>
		<category><![CDATA[perfectionism]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/</guid>
		<description><![CDATA[I&#8217;m working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product&#8230; which is a wonderful foundation from which to develop a product. See, [...]]]></description>
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