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	<title>Beyond Niche Marketing &#187; Customer Service</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Customer Satisfaction = Marketing Magic</title>
		<link>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/</link>
		<comments>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:02:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=467</guid>
		<description><![CDATA[If you didn&#8217;t know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing.  Great marketing and advertising can&#8217;t replace customer service and most importantly &#8211; customer satisfaction&#8217;s role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Customer Satisfaction&#8217;s Role in Marketing</title>
		<link>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/</link>
		<comments>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:06:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Satisfaction's Role in Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing messages]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=454</guid>
		<description><![CDATA[Customer satisfaction plays a HUGE role in the success (or failure) of your marketing campaign.  Creating a successful marketing strategy begins and ends with knowing your target audience. If your target audience is leaving messages like the one to the left &#8211; well no viral marketing messages can overcome a lack of customer service. Make no [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>Social Marketing is Like Showing Up Naked to a Cocktail Party</title>
		<link>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/</link>
		<comments>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:43:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=261</guid>
		<description><![CDATA[If there&#8217;s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Remember, launching a social marketing campaign is like showing up naked to a cocktail party. If you haven&#8217;t been hitting the gym, EVERYONE is going to know as soon as you [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>Results of Poor Customer Service</title>
		<link>http://beyondnichemarketing.com/2008/06/13/results-of-poor-customer-service/</link>
		<comments>http://beyondnichemarketing.com/2008/06/13/results-of-poor-customer-service/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 20:11:45 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Results of Poor Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=249</guid>
		<description><![CDATA[Building a business is hard work. You invest blood, sweat and tears (not to mention truckloads of cash and every waking moment of your life) to get your business started. If you&#8217;re like most entrepreneurs, you may be nurturing a dream of your business getting big, becoming successful and then you sell it and retire [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service in the World of Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/</link>
		<comments>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:14:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=224</guid>
		<description><![CDATA[Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising&#8230; word of mouth advertising. One of the most frustrating parts about working with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazon&#8217;s Blatant Disrespect of Their Best Customers</title>
		<link>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 11:47:11 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[pod]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/</guid>
		<description><![CDATA[How do you show your appreciation for your best customers? If you&#8217;re book selling giant Amazon.com, you show your &#8220;love&#8221; by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences. Angela Hoy decided to speak out about the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Are you frustrating your customers with a lack of follow through?</title>
		<link>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/</link>
		<comments>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 12:21:41 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[follow through]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/</guid>
		<description><![CDATA[Last week, I picked up a magazine which featured an article on the &#8220;latest fashion trend&#8221;&#8230; in this case identified as items that are pink. My daughter is TOTALLY pink obsessed and naturally, I directed her attention to the article, which was really a 2 page spread featuring hot products offered in pink. She absolutely [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customers can&#8217;t measure quality&#8230;.</title>
		<link>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/</link>
		<comments>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 14:23:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/</guid>
		<description><![CDATA[Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don&#8217;t understand quality. Most customers have no way to measure the quality of the goods/services you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The power of pain</title>
		<link>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/</link>
		<comments>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 18:13:17 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[basic marketing book]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=22</guid>
		<description><![CDATA[A few weeks ago, I was visited by an ailment that I hadn&#8217;t had in years; an ear ache. If its been a while since you or someone in your household has experienced an ear ache (its been a LONG time here), let me remind you that it is NOT a pleasant experience. I know [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/09/22/the-power-of-pain/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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