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	<title>Beyond Niche Marketing &#187; customer&#8217;s reasons for buying</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Customer Testimonials Build Trust</title>
		<link>http://beyondnichemarketing.com/2009/11/03/customer-testimonials-trust/</link>
		<comments>http://beyondnichemarketing.com/2009/11/03/customer-testimonials-trust/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 16:45:21 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>

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		<description><![CDATA[Customer testimonials have always been a long time go to in the advertising copywriter&#8217;s arsenal for generating response. It&#8217;s a well known fact that winning a customer&#8217;s business the FIRST time is always the hardest.  That&#8217;s why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience [...]]]></description>
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		<title>Customer Satisfaction = Marketing Magic</title>
		<link>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/</link>
		<comments>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:02:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=467</guid>
		<description><![CDATA[If you didn&#8217;t know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing.  Great marketing and advertising can&#8217;t replace customer service and most importantly &#8211; customer satisfaction&#8217;s role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers [...]]]></description>
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		<title>Customer Service in the World of Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/</link>
		<comments>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:14:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=224</guid>
		<description><![CDATA[Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising&#8230; word of mouth advertising. One of the most frustrating parts about working with [...]]]></description>
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		<title>Getting To Know Your Customers&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:45:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[Walmart way]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=222</guid>
		<description><![CDATA[When Sam Walton was alive, he was notorious for &#8220;showing up&#8221; unexpectedly in his stores to talk with his customers.  He&#8217;d wander the aisles and talk to associates&#8230; in the later days these unsuspecting associates weren&#8217;t even aware that they were talking to their boss&#8230; and the founder of the largest retail company in the [...]]]></description>
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		<title>The Real Reasons Your Customers Are Buying Your Product or Service</title>
		<link>http://beyondnichemarketing.com/2008/04/18/the-real-reasons-your-customers-are-buying-your-product-or-service/</link>
		<comments>http://beyondnichemarketing.com/2008/04/18/the-real-reasons-your-customers-are-buying-your-product-or-service/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 22:12:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[emotional selling]]></category>
		<category><![CDATA[features vs benefits]]></category>
		<category><![CDATA[targeting emotions]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=207</guid>
		<description><![CDATA[If you ask most business owners the reason their customers purchase the goods and services offered by their business, you&#8217;ll probably get a list of FEATURES. &#8220;Well, my product does this.&#8221; &#8220;My service does that.&#8221; Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head&#8230;. [...]]]></description>
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