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	<title>Beyond Niche Marketing &#187; internet advertising and marketing</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Reality Check: Internet Advertising and Marketing</title>
		<link>http://beyondnichemarketing.com/2008/10/17/reality-check-internet-advertising-and-marketing/</link>
		<comments>http://beyondnichemarketing.com/2008/10/17/reality-check-internet-advertising-and-marketing/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 11:25:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[internet advertising and marketing]]></category>

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		<description><![CDATA[One of the &#8220;rules&#8221; of old-school advertising is this: Sucky ads have NEVER worked &#8211; PERIOD! So a lot of bloggers are complaining because advertisers don&#8217;t want to pay to have their sucky ads appear on blogs. They want to believe it&#8217;s because people don&#8217;t CLICK on banner ads.  I guess that&#8217;s an easier truth [...]]]></description>
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		<title>Internet Advertising and Marketing: Measuring Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/10/15/internet-advertising-and-marketing-measuring-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/10/15/internet-advertising-and-marketing-measuring-advertising-effectiveness/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 16:25:16 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[internet advertising and marketing]]></category>
		<category><![CDATA[Measuring Advertising Effectiveness]]></category>

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		<description><![CDATA[When it comes to advertising and marketing your business, it&#8217;s natural to want to measure your advertising effectiveness.  I know that every dollar that you spend advertising and marketing your business is a dollar that doesn&#8217;t go into your profits column.   With that in mind, business owners are always VERY interested in measuring their advertising [...]]]></description>
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