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	<title>Beyond Niche Marketing &#187; iphone 3G</title>
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		<title>Viral Marketing Gone Horribly Awry</title>
		<link>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/</link>
		<comments>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:39:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[iphone 3G]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[viral video]]></category>

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		<description><![CDATA[Viral Marketing&#8230; it&#8217;s the holy grail of marketing. A video or other marketing device which gains a life of it&#8217;s own and is distributed with alarming voracity across the web. It&#8217;s great when the viral marketing is spreading the story of your success&#8230; it&#8217;s horrible when it&#8217;s spreading ill will. Take for example, the new [...]]]></description>
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