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	<title>Beyond Niche Marketing &#187; major sale</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Is Social Media Marketing in Trouble?</title>
		<link>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/</link>
		<comments>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 19:32:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=340</guid>
		<description><![CDATA[When it comes to building community, no one does it better than Liz Strauss over at Successful Blog.  She has built an active, vibrant online community.  Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, &#8220;Is Social Media Marketing in Trouble?&#8221; [...]]]></description>
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		<title>Familiarity Breeds Business not Contempt</title>
		<link>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/</link>
		<comments>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 15:46:38 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=299</guid>
		<description><![CDATA[It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it&#8217;s so important to adopt a niche marketing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Can Accountability and Advertising Co-exist?</title>
		<link>http://beyondnichemarketing.com/2008/04/08/can-accountability-and-advertising-co-exist/</link>
		<comments>http://beyondnichemarketing.com/2008/04/08/can-accountability-and-advertising-co-exist/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 11:48:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[television advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/04/08/can-accountability-and-advertising-co-exist/</guid>
		<description><![CDATA[There is a quote that goes &#8220;Half the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.&#8221; It&#8217;s attributed to John Wanamaker (1838 &#8211; 1922) and is widely used because often, advertising expenditures are done with the &#8220;spray and pray&#8221; method. The reason I wrote my book Beyond the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The biggest hurdle you face when making the Major Sale</title>
		<link>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/</link>
		<comments>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/#comments</comments>
		<pubDate>Mon, 09 Oct 2006 10:55:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=27</guid>
		<description><![CDATA[I&#8217;ve written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up.  Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The long term value of a customer</title>
		<link>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/</link>
		<comments>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/#comments</comments>
		<pubDate>Mon, 18 Sep 2006 15:27:04 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Minor Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[trust and the major sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=20</guid>
		<description><![CDATA[Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I&#8217;ve also had the added stressor of sending [...]]]></description>
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