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	<title>Beyond Niche Marketing &#187; marketing campaign</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore</title>
		<link>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/</link>
		<comments>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 15:23:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[building buzz]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[need help with small business advertising]]></category>
		<category><![CDATA[small business advertising solution]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=309</guid>
		<description><![CDATA[In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow [...]]]></description>
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		<title>Familiarity Breeds Business not Contempt</title>
		<link>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/</link>
		<comments>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 15:46:38 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=299</guid>
		<description><![CDATA[It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it&#8217;s so important to adopt a niche marketing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Marketing is Like Showing Up Naked to a Cocktail Party</title>
		<link>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/</link>
		<comments>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:43:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=261</guid>
		<description><![CDATA[If there&#8217;s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Remember, launching a social marketing campaign is like showing up naked to a cocktail party. If you haven&#8217;t been hitting the gym, EVERYONE is going to know as soon as you [...]]]></description>
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