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	<title>Beyond Niche Marketing &#187; marketing messages</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The Kiss of Death for Your Small Business Marketing</title>
		<link>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/</link>
		<comments>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 19:38:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=502</guid>
		<description><![CDATA[The kiss of death&#8230; it&#8217;s meaning is an action or relationship that is ultimately ruinous. While the &#8220;kiss of death&#8221; may set in motion a series of events that lead to ruin, in itself &#8211; the kiss of death is a singular moment &#8211; like when Judas kissed Jesus when he betrayed Him to the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/03/23/kiss-of-death-small-business-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Customer Satisfaction&#8217;s Role in Marketing</title>
		<link>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/</link>
		<comments>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:06:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Satisfaction's Role in Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing messages]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=454</guid>
		<description><![CDATA[Customer satisfaction plays a HUGE role in the success (or failure) of your marketing campaign.  Creating a successful marketing strategy begins and ends with knowing your target audience. If your target audience is leaving messages like the one to the left &#8211; well no viral marketing messages can overcome a lack of customer service. Make no [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Your Small Business &#8211; Sweating the small stuff</title>
		<link>http://beyondnichemarketing.com/2009/01/28/marketing-your-small-business-sweating-the-small-stuff/</link>
		<comments>http://beyondnichemarketing.com/2009/01/28/marketing-your-small-business-sweating-the-small-stuff/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 21:52:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=384</guid>
		<description><![CDATA[One thing that is common amongst small business owners is to &#8220;sweat the small stuff&#8221; when it comes to creating marketing messages and advertising for your small business. Unfortunately, it&#8217;s all too common for a business owner to try to &#8220;micro- manage&#8221; their marketing messages.  Long ago in the early days of my business, I [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/01/28/marketing-your-small-business-sweating-the-small-stuff/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Essential Secrets to Creating Successful Internet Marketing Strategies</title>
		<link>http://beyondnichemarketing.com/2008/09/25/internet-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2008/09/25/internet-marketing-strategies/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 00:16:08 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=313</guid>
		<description><![CDATA[Before you get to work creating internet marketing strategies you must first recognize the difference between internet  marketing strategies and internet  marketing tactics. There&#8217;s a huge difference between internet marketing strategies and internet marketing tactics. A strategy is an overall plan &#8211; a road map with the beginning and end destinations clearly marked.  The routes [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Niche Marketing: Narrowing Your Focus</title>
		<link>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/</link>
		<comments>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:21:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=293</guid>
		<description><![CDATA[Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It&#8217;s important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing and Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:43:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=288</guid>
		<description><![CDATA[There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market &#8211; one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Requiem for Monitor 110</title>
		<link>http://beyondnichemarketing.com/2008/07/22/requiem-for-monitor-110/</link>
		<comments>http://beyondnichemarketing.com/2008/07/22/requiem-for-monitor-110/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 17:33:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[customer profiles]]></category>
		<category><![CDATA[entrepreneurial success]]></category>
		<category><![CDATA[insurmountable odds]]></category>
		<category><![CDATA[legendary success]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>
		<category><![CDATA[startup failure]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=267</guid>
		<description><![CDATA[Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/22/requiem-for-monitor-110/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Magic Marketing Words: &#8220;Green&#8221;, &#8220;Secret&#8221;, &#8220;Cure&#8221; and &#8220;Fat&#8221;</title>
		<link>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/</link>
		<comments>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 14:03:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[buzz words]]></category>
		<category><![CDATA[marketing magic]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[secret]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=260</guid>
		<description><![CDATA[Not so long ago, THE DEFINITIVE go to magic marketing word was &#8220;free&#8221;.    Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by &#8220;professionals&#8221;.  Then came the internet, where anyone [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Watch That Message You&#8217;re Sending&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/#comments</comments>
		<pubDate>Fri, 09 May 2008 17:40:10 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing messages]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=217</guid>
		<description><![CDATA[I love blogs&#8230; blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML&#8230; just type and publish. When you&#8217;ve got a WordPress blog with the proper plug ins, you get a super charged Search Engine Friendly way to deliver those messages effortlessly to hundreds of thousands of [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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