• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Marketing Tactics vs Marketing Strategy
  • Advertising and the Major Sale
  • Niche Marketing

Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

marketing plan

The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

September 23, 2008 by Kathryn Hendershot 2 Comments

In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

Niche Marketing and Advertising Effectiveness

September 2, 2008 by Kathryn Hendershot Leave a Comment

There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness

Viral Marketing Gone Horribly Awry

July 14, 2008 by Kathryn Hendershot 1 Comment

Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry

Primary Sidebar

Recent Posts

  • Finding Your Niche Market
  • Marketing is more than you think
  • Features vs Benefits
  • Why you need a niche marketing strategy for your business
  • Niche Marketing Strategy for Small Businesses

Recent Comments

  • The importance of customer retention - Beyond Niche Marketing on The Secret To Success in Small Business Marketing: Word of Mouth Marketing
  • The importance of customer retention - Beyond Niche Marketing on Customer Testimonials Build Trust
  • The importance of customer retention on How to Create Word of Mouth Marketing
  • The importance of customer retention on Customer Satisfaction’s Role in Marketing
  • Asiabet33 on Can Creating a Google Knol Help Promote Your Business?

Copyright © 2021 · Magazine Pro on Genesis Framework · WordPress · Log in