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	<title>Beyond Niche Marketing &#187; marketing plan</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore</title>
		<link>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/</link>
		<comments>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 15:23:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[building buzz]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[need help with small business advertising]]></category>
		<category><![CDATA[small business advertising solution]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=309</guid>
		<description><![CDATA[In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow [...]]]></description>
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		<title>Niche Marketing and Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:43:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=288</guid>
		<description><![CDATA[There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market &#8211; one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their [...]]]></description>
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		<title>Viral Marketing Gone Horribly Awry</title>
		<link>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/</link>
		<comments>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:39:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[iphone 3G]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=265</guid>
		<description><![CDATA[Viral Marketing&#8230; it&#8217;s the holy grail of marketing. A video or other marketing device which gains a life of it&#8217;s own and is distributed with alarming voracity across the web. It&#8217;s great when the viral marketing is spreading the story of your success&#8230; it&#8217;s horrible when it&#8217;s spreading ill will. Take for example, the new [...]]]></description>
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