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	<title>Beyond Niche Marketing &#187; niche market</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Niche Marketing Improves Lead Generation</title>
		<link>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/</link>
		<comments>http://beyondnichemarketing.com/2010/06/21/niche-marketing-lead-generation/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:51:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Niche Marketing Tactics]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>
		<category><![CDATA[Small Business Marketing Success Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=520</guid>
		<description><![CDATA[Lead generation is an integral part of building any business &#8211; big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you&#8217;re a business owner &#8211; lead generation is all about finding new customers who are willing and able to buy [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Your Website Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2008/10/13/website-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2008/10/13/website-marketing-strategy/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 11:49:48 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[business marketing strategy]]></category>
		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[google keyword tool]]></category>
		<category><![CDATA[great marketing]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[narrow audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=319</guid>
		<description><![CDATA[I spend a LOT of time talking about website marketing strategy.  Niche marketing, meaning tightly targeting the marketing of your product or service to a narrow audience is a great marketing strategy for any business big or small. Nowhere is tightly targeting your niche more important than when you&#8217;re planning your website marketing strategy. Your [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Niche Marketing: Narrowing Your Focus</title>
		<link>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/</link>
		<comments>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:21:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=293</guid>
		<description><![CDATA[Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It&#8217;s important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Familiarity Breeds Business not Contempt</title>
		<link>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/</link>
		<comments>http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 15:46:38 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing strategy]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=299</guid>
		<description><![CDATA[It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it&#8217;s so important to adopt a niche marketing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Niche Marketing and Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:43:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=288</guid>
		<description><![CDATA[There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market &#8211; one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Niche Market Include Baby Boomers?</title>
		<link>http://beyondnichemarketing.com/2008/06/27/niche-market-include-baby-boomers/</link>
		<comments>http://beyondnichemarketing.com/2008/06/27/niche-market-include-baby-boomers/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 11:49:04 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[baby boomers and advertising]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=256</guid>
		<description><![CDATA[If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web. This is in STARK contrast to the current landscape of most of the web. Most of the web is created with young eyes in mind. Take for example the [...]]]></description>
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		<slash:comments>4</slash:comments>
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