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	<title>Beyond Niche Marketing &#187; PR</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Viral Marketing: Be Careful What You Wish For &#8230;</title>
		<link>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/</link>
		<comments>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 16:10:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[freelance marketing]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[original marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=286</guid>
		<description><![CDATA[I&#8217;ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get &#8220;free&#8221; marketing by creating enough &#8220;buzz&#8221; to elevate a marketing campaign from &#8220;ordinary&#8221; to &#8220;viral&#8221;. Fortunately, marketing doesn&#8217;t carry the risks of say, oh brain surgery. When you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>They Call Her Princess Chunk</title>
		<link>http://beyondnichemarketing.com/2008/07/31/they-call-her-princess-chunk/</link>
		<comments>http://beyondnichemarketing.com/2008/07/31/they-call-her-princess-chunk/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 12:46:04 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[fat cat]]></category>
		<category><![CDATA[free PR]]></category>
		<category><![CDATA[free pr tips]]></category>
		<category><![CDATA[marketing magic]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[princess chunk]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=273</guid>
		<description><![CDATA[Princess Chunk is the &#8220;nickname&#8221; given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she&#8217;s just 2 pounds shy [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/31/they-call-her-princess-chunk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Launch a Dream&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/07/30/how-to-launch-a-dream/</link>
		<comments>http://beyondnichemarketing.com/2008/07/30/how-to-launch-a-dream/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 13:38:30 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Ideas Marketing Internet]]></category>
		<category><![CDATA[Cuil]]></category>
		<category><![CDATA[how to launch a dream]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[product launch]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=272</guid>
		<description><![CDATA[If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced &#8220;cool&#8221;) is trying OH SO HARD to be cool by being &#8220;anti-Google&#8221;.  Everything they do screams &#8220;We are Anti-Google&#8221; down to the black vs white background of the search page. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/30/how-to-launch-a-dream/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Marketing is Like Showing Up Naked to a Cocktail Party</title>
		<link>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/</link>
		<comments>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:43:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=261</guid>
		<description><![CDATA[If there&#8217;s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Remember, launching a social marketing campaign is like showing up naked to a cocktail party. If you haven&#8217;t been hitting the gym, EVERYONE is going to know as soon as you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The New Magic Marketing Words: &#8220;Green&#8221;, &#8220;Secret&#8221;, &#8220;Cure&#8221; and &#8220;Fat&#8221;</title>
		<link>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/</link>
		<comments>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 14:03:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[buzz words]]></category>
		<category><![CDATA[marketing magic]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[secret]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=260</guid>
		<description><![CDATA[Not so long ago, THE DEFINITIVE go to magic marketing word was &#8220;free&#8221;.    Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by &#8220;professionals&#8221;.  Then came the internet, where anyone [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/02/new-magic-marketing-words/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Taking Your Website Seriously</title>
		<link>http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/</link>
		<comments>http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:38:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/</guid>
		<description><![CDATA[If you take the time to peruse the web offerings of your local merchants by simply following the URL&#8217;s listed in traditional advertising, it won&#8217;t take long before you&#8217;re asking yourself the question, &#8220;Why don&#8217;t these businesses take their web site seriously?&#8221; Ok, maybe you won&#8217;t ask yourself THAT question&#8230; perhaps for those without a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad Speak Admonition #1: Words are nothing when not followed by action</title>
		<link>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/</link>
		<comments>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 12:45:52 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[retraining]]></category>
		<category><![CDATA[sbux]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/</guid>
		<description><![CDATA[It doesn&#8217;t matter if it&#8217;s media attention for which you are paying (a.k.a. advertising) or media attention for which your company has not paid for but rather &#8220;earned&#8221; (a.k.a. Public Relations or PR)&#8230;. WORDS ARE NOTHING WITHOUT ACTION. Take for example, the recent 4-hour shut down instituted by Starbucks in the name of &#8220;nationwide company [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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