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	<title>Beyond Niche Marketing &#187; small business advertising solution</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Adventures in Small Business Marketing</title>
		<link>http://beyondnichemarketing.com/2009/07/28/adventures-in-small-business-marketing/</link>
		<comments>http://beyondnichemarketing.com/2009/07/28/adventures-in-small-business-marketing/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:39:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[small business advertising solution]]></category>

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		<description><![CDATA[Marketing is defined as &#8220;the process of transferring goods and services from the producer to the consumer&#8221;.  I share that definition often because it&#8217;s way to easy to get &#8220;tunnel vision&#8221; when it comes to marketing your business.  It&#8217;s WAY too easy to think of marketing as beginning and ending with the ads which appear [...]]]></description>
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		<title>The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore</title>
		<link>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/</link>
		<comments>http://beyondnichemarketing.com/2008/09/23/viral-marketing-filthy-marketing-whore/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 15:23:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[building buzz]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[need help with small business advertising]]></category>
		<category><![CDATA[small business advertising solution]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

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		<description><![CDATA[In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow [...]]]></description>
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		<title>Need Help with Small Business Advertising?</title>
		<link>http://beyondnichemarketing.com/2008/06/11/need-help-with-small-business-advertising/</link>
		<comments>http://beyondnichemarketing.com/2008/06/11/need-help-with-small-business-advertising/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 14:06:34 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[need help with small business advertising]]></category>
		<category><![CDATA[small business advertising]]></category>
		<category><![CDATA[small business advertising resources]]></category>
		<category><![CDATA[small business advertising solution]]></category>

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		<description><![CDATA[Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, &#8220;Half the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.&#8221; [...]]]></description>
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		<title>Small Business Advertising Solution</title>
		<link>http://beyondnichemarketing.com/2008/06/05/small-business-advertising-solution/</link>
		<comments>http://beyondnichemarketing.com/2008/06/05/small-business-advertising-solution/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 14:51:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[small business advertising solution]]></category>

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		<description><![CDATA[If you&#8217;re looking for a small business advertising solution, then begin by identifying the target audience for your marketing message. Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can&#8217;t go out and meet your [...]]]></description>
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