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	<title>Beyond Niche Marketing &#187; Small Business Marketing Strategies</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Small Business Advertising Success Secret #3</title>
		<link>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/</link>
		<comments>http://beyondnichemarketing.com/2011/07/19/small-business-advertising-success-secret-3/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 14:11:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=580</guid>
		<description><![CDATA[Small Business Advertising Success Secret #3: Test &#8211; Test &#8211; Test In the past few weeks &#8211; I&#8217;ve been sharing with you the essential keys to creating successful advertising for your small business.  In Small Business Advertising Success Secret #1 I shared how gathering testimonials can help you discover the real reason people are buying [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small Business Advertising Success Secret #2</title>
		<link>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/</link>
		<comments>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 12:25:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=576</guid>
		<description><![CDATA[Small Business Advertising Success Secret #2: Be Trustworthy One of the most important &#8211; and most often overlooked aspects of advertising is that the act of advertising functions to build trust with your niche market or target audience. When consumers see a local business advertised &#8211; whether it&#8217;s on television, on the radio or in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small Business Advertising Success Secret #1</title>
		<link>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/</link>
		<comments>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:24:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=574</guid>
		<description><![CDATA[Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency.  It&#8217;s not just small business owners who &#8220;tire&#8221; of pounding home the same marketing message in their advertising &#8211; but its only small business owners who can&#8217;t AFFORD not to stay true to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keys to Small Business Advertising Success</title>
		<link>http://beyondnichemarketing.com/2011/04/28/keys-to-small-business-advertising-success/</link>
		<comments>http://beyondnichemarketing.com/2011/04/28/keys-to-small-business-advertising-success/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 14:23:56 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=563</guid>
		<description><![CDATA[Forget the  hype &#8211; there is no &#8220;secret&#8221; or hidden formula to help you achieve advertising success for your small business.  Truth be told, you only need three key elements to creating successful advertising for your small business. FIRST KEY TO CREATING SMALL BUSINESS ADVERTISING SUCCESS: KNOW THE WHO Who is your target audience?  It&#8217;s [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>What you don&#8217;t see in advertising</title>
		<link>http://beyondnichemarketing.com/2010/12/24/what-you-dont-see-in-advertising/</link>
		<comments>http://beyondnichemarketing.com/2010/12/24/what-you-dont-see-in-advertising/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 18:44:08 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=555</guid>
		<description><![CDATA[When I work with clients, I get a LOT of &#8220;pushback&#8221; when it comes to identifying their target market.  The reactions I&#8217;ve had to the premise of identifying a target audience range from mild annoyance to completely horrified.  In a couple of cases, you&#8217;d have thought I was asking my client which foot to remove [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Magic and &#8220;Selling&#8221; Copy</title>
		<link>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/</link>
		<comments>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:18:30 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=516</guid>
		<description><![CDATA[I&#8217;m in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical &#8220;selling copy&#8221;.  My client hasn&#8217;t voiced this in so many words &#8211; but rather it&#8217;s been the underlying theme of our interactions. This client is like many small [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Small Business Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:20:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[business marketing strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=484</guid>
		<description><![CDATA[There&#8217;s a popular marketing phrase that goes, &#8220;I&#8217;m not just the owner &#8211; I&#8217;m a customer as well&#8221; and that could be the tag line of this blog as well.  I don&#8217;t just offer advice to small business owners on creating your small business marketing strategy &#8211; but I&#8217;m a customer of my own advice [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/02/18/smart-small-business-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Secret to Creating Successful Marketing Strategies</title>
		<link>http://beyondnichemarketing.com/2009/02/09/creating-successful-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2009/02/09/creating-successful-marketing-strategies/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:24:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=389</guid>
		<description><![CDATA[Creating successful marketing strategies is a common goal for many small business owners and if you&#8217;re like most small business owners, you have a &#8220;love/hate&#8221; relationship with your small business marketing.    On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver.  On the other hand, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/02/09/creating-successful-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing Strategies: Marketing vs Advertising</title>
		<link>http://beyondnichemarketing.com/2009/02/06/small-business-marketing-strategies-marketing-advertising/</link>
		<comments>http://beyondnichemarketing.com/2009/02/06/small-business-marketing-strategies-marketing-advertising/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 14:40:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Marketing vs Advertising]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=403</guid>
		<description><![CDATA[When we&#8217;re talking about small business marketing strategies &#8211; a great starting point is to get clear on the terminology. The terms &#8220;marketing&#8221; and &#8220;advertising&#8221; are often used interchangeably.  The problem is &#8211; they dont&#8217; mean the same thing.   One of the first &#8220;topics&#8221; I cover  in my book Beyond the Niche: Essential Tools [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/02/06/small-business-marketing-strategies-marketing-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing your small business like a church</title>
		<link>http://beyondnichemarketing.com/2008/12/26/marketing-your-small-business-like-a-church/</link>
		<comments>http://beyondnichemarketing.com/2008/12/26/marketing-your-small-business-like-a-church/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 17:17:37 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=378</guid>
		<description><![CDATA[Most people don&#8217;t think of a &#8220;church&#8221; as needing marketing &#8211; but your local community church is in fact a small business.    Most churches- like most small businesses- rely HEAVILY upon &#8220;word of mouth&#8221; advertising as the primary means of marketing their &#8220;small business&#8221;. The blog &#8220;Your Ministry Helper&#8221; shares the video below which was [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/12/26/marketing-your-small-business-like-a-church/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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