<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; small business</title>
	<atom:link href="http://beyondnichemarketing.com/tag/small-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Fri, 09 Sep 2011 16:23:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>How Advertising Works</title>
		<link>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/</link>
		<comments>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 13:42:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[newspaper advertising]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[television radio]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=304</guid>
		<description><![CDATA[&#8220;Advertising is what you do when you can&#8217;t go see somebody. That&#8217;s all it is.&#8221; Fairfax Cone (1963) &#8220;Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can&#8217;t.&#8221; Morris Hite (1988) People who don&#8217;t understand the sales process don&#8217;t understand advertising.  [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Niche Marketing and Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:43:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=288</guid>
		<description><![CDATA[There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market &#8211; one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Marketing: Be Careful What You Wish For &#8230;</title>
		<link>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/</link>
		<comments>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 16:10:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[freelance marketing]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[original marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=286</guid>
		<description><![CDATA[I&#8217;ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get &#8220;free&#8221; marketing by creating enough &#8220;buzz&#8221; to elevate a marketing campaign from &#8220;ordinary&#8221; to &#8220;viral&#8221;. Fortunately, marketing doesn&#8217;t carry the risks of say, oh brain surgery. When you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing powerful marketing strategies</title>
		<link>http://beyondnichemarketing.com/2008/04/30/developing-powerful-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2008/04/30/developing-powerful-marketing-strategies/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 15:05:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=215</guid>
		<description><![CDATA[STEP ONE &#8211; Research, research research This is where you find out what you do not know. The more you know, the better your marketing strategy will be. Be certain you define the following: Your customers * What is their age? * What is their income? * What is their level of education? * What [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/04/30/developing-powerful-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

