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	<title>Beyond Niche Marketing &#187; Starbucks</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Ad Speak Admonition #1: Words are nothing when not followed by action</title>
		<link>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/</link>
		<comments>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 12:45:52 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[retraining]]></category>
		<category><![CDATA[sbux]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[It doesn&#8217;t matter if it&#8217;s media attention for which you are paying (a.k.a. advertising) or media attention for which your company has not paid for but rather &#8220;earned&#8221; (a.k.a. Public Relations or PR)&#8230;. WORDS ARE NOTHING WITHOUT ACTION. Take for example, the recent 4-hour shut down instituted by Starbucks in the name of &#8220;nationwide company [...]]]></description>
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