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	<title>Beyond Niche Marketing &#187; target audience</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Small Business Advertising Success Secret #2</title>
		<link>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/</link>
		<comments>http://beyondnichemarketing.com/2011/07/12/small-business-advertising-success-secret-2/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 12:25:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=576</guid>
		<description><![CDATA[Small Business Advertising Success Secret #2: Be Trustworthy One of the most important &#8211; and most often overlooked aspects of advertising is that the act of advertising functions to build trust with your niche market or target audience. When consumers see a local business advertised &#8211; whether it&#8217;s on television, on the radio or in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Small Business Advertising Success Secret #1</title>
		<link>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/</link>
		<comments>http://beyondnichemarketing.com/2011/07/05/small-business-advertising-success-secret-1/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 12:24:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=574</guid>
		<description><![CDATA[Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency.  It&#8217;s not just small business owners who &#8220;tire&#8221; of pounding home the same marketing message in their advertising &#8211; but its only small business owners who can&#8217;t AFFORD not to stay true to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you don&#8217;t see in advertising</title>
		<link>http://beyondnichemarketing.com/2010/12/24/what-you-dont-see-in-advertising/</link>
		<comments>http://beyondnichemarketing.com/2010/12/24/what-you-dont-see-in-advertising/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 18:44:08 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=555</guid>
		<description><![CDATA[When I work with clients, I get a LOT of &#8220;pushback&#8221; when it comes to identifying their target market.  The reactions I&#8217;ve had to the premise of identifying a target audience range from mild annoyance to completely horrified.  In a couple of cases, you&#8217;d have thought I was asking my client which foot to remove [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/12/24/what-you-dont-see-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Advertising Works</title>
		<link>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/</link>
		<comments>http://beyondnichemarketing.com/2008/10/27/how-advertising-works/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 13:42:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[newspaper advertising]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[television radio]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=304</guid>
		<description><![CDATA[&#8220;Advertising is what you do when you can&#8217;t go see somebody. That&#8217;s all it is.&#8221; Fairfax Cone (1963) &#8220;Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can&#8217;t.&#8221; Morris Hite (1988) People who don&#8217;t understand the sales process don&#8217;t understand advertising.  [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Your Website Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2008/10/13/website-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2008/10/13/website-marketing-strategy/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 11:49:48 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[business marketing strategy]]></category>
		<category><![CDATA[choosing keywords]]></category>
		<category><![CDATA[google keyword tool]]></category>
		<category><![CDATA[great marketing]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[narrow audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=319</guid>
		<description><![CDATA[I spend a LOT of time talking about website marketing strategy.  Niche marketing, meaning tightly targeting the marketing of your product or service to a narrow audience is a great marketing strategy for any business big or small. Nowhere is tightly targeting your niche more important than when you&#8217;re planning your website marketing strategy. Your [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/10/13/website-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Essential Secrets to Creating Successful Internet Marketing Strategies</title>
		<link>http://beyondnichemarketing.com/2008/09/25/internet-marketing-strategies/</link>
		<comments>http://beyondnichemarketing.com/2008/09/25/internet-marketing-strategies/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 00:16:08 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=313</guid>
		<description><![CDATA[Before you get to work creating internet marketing strategies you must first recognize the difference between internet  marketing strategies and internet  marketing tactics. There&#8217;s a huge difference between internet marketing strategies and internet marketing tactics. A strategy is an overall plan &#8211; a road map with the beginning and end destinations clearly marked.  The routes [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/25/internet-marketing-strategies/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Niche Marketing: Narrowing Your Focus</title>
		<link>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/</link>
		<comments>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:21:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=293</guid>
		<description><![CDATA[Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It&#8217;s important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Niche Marketing and Advertising Effectiveness</title>
		<link>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/</link>
		<comments>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 14:43:23 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[secret]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=288</guid>
		<description><![CDATA[There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market &#8211; one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/02/niche-marketing-and-advertising-effectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Marketing: Be Careful What You Wish For &#8230;</title>
		<link>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/</link>
		<comments>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 16:10:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[freelance marketing]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[original marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=286</guid>
		<description><![CDATA[I&#8217;ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get &#8220;free&#8221; marketing by creating enough &#8220;buzz&#8221; to elevate a marketing campaign from &#8220;ordinary&#8221; to &#8220;viral&#8221;. Fortunately, marketing doesn&#8217;t carry the risks of say, oh brain surgery. When you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/25/viral-marketing-be-careful-what-you-wish-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus Your Energy Upon The Marketing&#8230; Grasshopper</title>
		<link>http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/</link>
		<comments>http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 19:22:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[beating perfectionist tendencies]]></category>
		<category><![CDATA[creating a product for a niche audience]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche product]]></category>
		<category><![CDATA[perfectionism]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/</guid>
		<description><![CDATA[I&#8217;m working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product&#8230; which is a wonderful foundation from which to develop a product. See, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/04/14/focus-your-energy-upon-the-marketing-grasshopper/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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