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	<title>Beyond Niche Marketing &#187; target customer</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Niche Marketing: Narrowing Your Focus</title>
		<link>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/</link>
		<comments>http://beyondnichemarketing.com/2008/09/15/niche-marketing-narrowing-your-focus/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 15:21:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising Effectiveness]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[effective advertising]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[target customer]]></category>

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		<description><![CDATA[Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It&#8217;s important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not [...]]]></description>
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		<title>Requiem for Monitor 110</title>
		<link>http://beyondnichemarketing.com/2008/07/22/requiem-for-monitor-110/</link>
		<comments>http://beyondnichemarketing.com/2008/07/22/requiem-for-monitor-110/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 17:33:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[customer profiles]]></category>
		<category><![CDATA[entrepreneurial success]]></category>
		<category><![CDATA[insurmountable odds]]></category>
		<category><![CDATA[legendary success]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[niche marketing wisdom]]></category>
		<category><![CDATA[startup failure]]></category>
		<category><![CDATA[target customer]]></category>

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		<description><![CDATA[Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who [...]]]></description>
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