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	<title>Beyond Niche Marketing &#187; the long term value of a customer</title>
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		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
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		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
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		<title>Viral Marketing Gone Horribly Awry</title>
		<link>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/</link>
		<comments>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:39:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[iphone 3G]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=265</guid>
		<description><![CDATA[Viral Marketing&#8230; it&#8217;s the holy grail of marketing. A video or other marketing device which gains a life of it&#8217;s own and is distributed with alarming voracity across the web. It&#8217;s great when the viral marketing is spreading the story of your success&#8230; it&#8217;s horrible when it&#8217;s spreading ill will. Take for example, the new [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Customer Service in the World of Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/</link>
		<comments>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:14:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=224</guid>
		<description><![CDATA[Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising&#8230; word of mouth advertising. One of the most frustrating parts about working with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The long term value of a customer</title>
		<link>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/</link>
		<comments>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/#comments</comments>
		<pubDate>Mon, 18 Sep 2006 15:27:04 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Minor Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[trust and the major sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=20</guid>
		<description><![CDATA[Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I&#8217;ve also had the added stressor of sending [...]]]></description>
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		<slash:comments>1</slash:comments>
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