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	<title>Beyond Niche Marketing &#187; transparency</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Is Social Media Marketing in Trouble?</title>
		<link>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/</link>
		<comments>http://beyondnichemarketing.com/2008/10/08/is-social-media-marketing-in-trouble/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 19:32:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[major sale]]></category>
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		<description><![CDATA[When it comes to building community, no one does it better than Liz Strauss over at Successful Blog.  She has built an active, vibrant online community.  Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, &#8220;Is Social Media Marketing in Trouble?&#8221; [...]]]></description>
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		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
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		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

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		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
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		<title>Social Marketing is Like Showing Up Naked to a Cocktail Party</title>
		<link>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/</link>
		<comments>http://beyondnichemarketing.com/2008/07/07/social-marketing-is-like-showing-up-naked-cocktail-party/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:43:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

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		<description><![CDATA[If there&#8217;s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Remember, launching a social marketing campaign is like showing up naked to a cocktail party. If you haven&#8217;t been hitting the gym, EVERYONE is going to know as soon as you [...]]]></description>
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