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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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viral marketing campaign

The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

September 23, 2008 by Kathryn Hendershot 2 Comments

In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

Viral Marketing: Be Careful What You Wish For …

August 25, 2008 by Kathryn Hendershot Leave a Comment

I've written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get "free" marketing by creating enough "buzz" to elevate a marketing campaign from "ordinary" to "viral". Fortunately, marketing doesn't carry the risks of say, oh brain surgery. When you screw up and make a marketing mistake, … [Read more...] about Viral Marketing: Be Careful What You Wish For …

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