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	<title>Beyond Niche Marketing &#187; web sites as marketing tools</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Getting To Know Your Customers&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:45:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[Walmart way]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

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		<description><![CDATA[When Sam Walton was alive, he was notorious for &#8220;showing up&#8221; unexpectedly in his stores to talk with his customers.  He&#8217;d wander the aisles and talk to associates&#8230; in the later days these unsuspecting associates weren&#8217;t even aware that they were talking to their boss&#8230; and the founder of the largest retail company in the [...]]]></description>
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		<title>Taking Your Website Seriously</title>
		<link>http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/</link>
		<comments>http://beyondnichemarketing.com/2008/04/21/taking-your-website-seriously/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:38:19 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

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		<description><![CDATA[If you take the time to peruse the web offerings of your local merchants by simply following the URL&#8217;s listed in traditional advertising, it won&#8217;t take long before you&#8217;re asking yourself the question, &#8220;Why don&#8217;t these businesses take their web site seriously?&#8221; Ok, maybe you won&#8217;t ask yourself THAT question&#8230; perhaps for those without a [...]]]></description>
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