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	<title>Beyond Niche Marketing &#187; word of mouth advertising</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Customer Satisfaction = Marketing Magic</title>
		<link>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/</link>
		<comments>http://beyondnichemarketing.com/2009/08/10/customer-satisfaction-market-magicing/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:02:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

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		<description><![CDATA[If you didn&#8217;t know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing.  Great marketing and advertising can&#8217;t replace customer service and most importantly &#8211; customer satisfaction&#8217;s role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers [...]]]></description>
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		<title>How to Create Word of Mouth Marketing</title>
		<link>http://beyondnichemarketing.com/2009/01/13/create-word-of-mouth-marketing/</link>
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		<pubDate>Tue, 13 Jan 2009 17:31:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

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		<description><![CDATA[There&#8217;s a marketing axiom  which goes along the lines of &#8220;potential customers must be exposed to your message between 7 and 28 times before they will act upon your marketing message&#8221;.  Those marketing exposures are sometimes referred to as &#8220;marketing touches&#8221; and when your customers are making those marketing touches for you &#8211; that is [...]]]></description>
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		<title>Social Marketing is Like Showing Up Naked to a Cocktail Party</title>
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		<pubDate>Mon, 07 Jul 2008 19:43:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
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		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

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		<description><![CDATA[If there&#8217;s one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Remember, launching a social marketing campaign is like showing up naked to a cocktail party. If you haven&#8217;t been hitting the gym, EVERYONE is going to know as soon as you [...]]]></description>
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		<title>Customer Service in the World of Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/</link>
		<comments>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:14:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=224</guid>
		<description><![CDATA[Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising&#8230; word of mouth advertising. One of the most frustrating parts about working with [...]]]></description>
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