Archives for June 2006

For the past few days, I have been blogging my frustration at yet another millionaire mind marketing guru who promises the secret formula for success. In a nutshell, the author's formula boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end I've already … [Read more...] about Creating Commodity Customers or Sell more products to existing customers

The other day, I blogged my frustration at yet another millionaire mind marketing guru who promises the "secret formula" for success. In a nutshell, the author'sformula boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end I've already ranted about the first … [Read more...] about You’re just not charging enough.

I am frustrated. I've been directed by a client to yet another "millionaire mind marketing" guru who promises the "secret" formula for success. In a nutshell, the author's "formula" boils down to the following: 1. Get your message in front of more eyeballs 2. Get more money per eyeball 3. Sell more products to your existing customers on the back end If step one were truly the … [Read more...] about Is more really less?

If you don't know what kind of sale your business is making, you may find yourself throwing money at your advertising and marketing, only to be disappointed with the results. You may have heard the saying,  "Nothing happens until somebody sells something," but if you don't know what kind of sale your business is making, those sales will be few and far between. (For more … [Read more...] about Walking through the major sale

The definition of a Loss Leader item is something that you're selling at or below cost and heavily promoting. It doesn't matter how you promote it. You can use any combination of via Pay per click, newspaper or purchase air time on radio or television, the tactic is to slash the price of a single item and then promote it like crazy to get attention in an over crowded media … [Read more...] about Choosing the right loss leader product