Archives for October 2006

There's an obsession out there with "branding".... like it's a separate and distinct entity, one that is easily controlled and manipulated. The buzz at the ANA was over giving "control" of your brand over to your customers.... In a comment at Hespos.com, James writes in response to Tom's post on "I Do Not Want What I Haven't Got" : "Marketers can control their brand to a large … [Read more...] about Control of your brand….

The woman on the screen raves for two solid minutes about her new body which is 33 pounds lighter. "Look at me, I'm a size 2," she says as images of her skipping along a beach in a bikini, smooching her husband on a footbridge and cuddling her baby at a picnic fill the screen. In the corner, you see the before and after shots, which are powerful. Then comes the kicker: "My … [Read more...] about Nutrisystem’s Secret to Success

GREAT story about defining your niche over at the No More Cubes blog. What can I say when it's been said so well. GREAT STORY! GREAT ILLUSTRATION! … [Read more...] about Working with the wrong niches- the nudist and the ballerina

I hate liars and I'd be willing to bet you do too. So why, oh why is this "marketing guru" lying in his latest newsletter? This guy has done almost EVERYTHING right. He's listed high on Google for some GREAT keywords. He has the word "marketing" in his domain name and he appears to have some GREAT products. (The only recommendation I would make if he were my client is that … [Read more...] about I hate liars…

Kathy Sierra in her blog Creating Passionate Customers says, "Until talking about the users/customers/members/clients becomes the most important thing, we're going nowhere good." She then creates a cute bingo card with phrases such as "Customers don't want to hear about how hard this is for us to do" and "It's not about us, it's about the customer." Her post reminds me of … [Read more...] about Are you forgetting about the end user?