Extraterrestrials can view two of man kind's greatest accomplishments as they approach our planet: The Great Wall of China and KFC. The stunt is part of a "rebranding" campaign which was launched the the 87,500 square foot image of the Colonel created in the Nevada desert. "If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC … [Read more...] about KFC Advertises To Extraterrestrials
Archives for November 2006
Customer Service and the power of 12
TechDirt calls it "Tech Rage," where people get so frustrated with technology products not working as they should that customers are driven to the brink -- often breaking the very object of their frustration. According to USA Today, "About 85% of those polled said they've become so flustered, they've ended up swearing, shouting, experiencing chest pains, crying or smashing … [Read more...] about Customer Service and the power of 12
No more layaways?! WTF?
Walmart has announced it will discontinue it's policy of offering free layaway. The retail giant claims that layaways aren't being used by it's customers anymore because of the increasing use of credit cards. How many suns appear in the sky over Bentonville these days? I'm not a regular layaway shopper, but I have been known to place my children's Christmas presents on … [Read more...] about No more layaways?! WTF?
Walmart embracing alternative lifestyles
Back in August, Wal-Mart joined the National Gay and Lesbian Chamber of Commerce in an effort to advance diversity within the store's associate, supplier, and customer bases. Now, I'm not saying the the world's largest retailer should encourage discrimmination in ANY form, but their sudden embrace of the gay and lesbian community is nothing less than bewildering. In a comment … [Read more...] about Walmart embracing alternative lifestyles
What is Walmart thinking?
A new feature here on the Beyond Niche Marketing Blog... where we'll take a look at the ever puzzling antics of the world's largest retailer. It began innocently enough. Apparently (according to my source) Walmart hired talent away from #2 player Target. (Pronounced "Tar-zhe" at our house for years, originating long before the retailer decided to become a funky, trendy and … [Read more...] about What is Walmart thinking?