I found a great post at Micheal Fortin’s Site called “Carve Your Niche” where he writes about how he came to be the top producing sales person at a Fortune 500 company in Canada.
People today are bombarded with so much information, commercials and competition. Prospecting online is not only difficult but also impossible. Thus, you have to market in such a way that causes those kinds of people to come to your business or website, and not the other way around. Like a magnet, if you will.
Like a magnet…. what a powerful image. It’s little wonder Micheal is a giant in the copywriting industry.
Micheal goes on to warn that one of the greatest errors made by new business owners is to try to be everything to everyone.
What’s truly ironic is that I made this mistake myself when I launched my web development business. Despite more than a decade of experience selling and creating advertising, not to mention preaching this very message to my clients, when faced with launching Virtual Impax in 1998, I was definitely NOT targeting a niche. Then, I did a web site for what was a new profession at the time, a “success coach.” By the end of the web development process, I felt like I should be paying HER for spending time with me instead of accepting her payment for my services.
I had found my web development niche. That was literally hundreds of web sites ago and I have stepped out of my chosen niche from time to time, but I know where my bread and butter is.