As you probably know, the Indianapolis Colts are Super Bowl bound. Well, if you’re not a long suffering Colts fan, you probably aren’t aware of how LONG a journey this has been for the team and their fans.
In 2005, things were looking REALLY good for the Colts. They were undefeated and looked to be the team to beat and on the south side of Indianapolis, there was a 12 year old boy who was rapping “rhapsodic” about an undefeated season and a trip to the Super Bowl in 2006.
If you visit the site and play the video, you’ll hear it’s a catchy little riff and the little guy delivers it well.
So of course, on the heels of Sunday’s game, I went searching for Little Ronnie to see what he had for us this year.
Going through the web site, reading the updates as they scroll down the page, you can see that his sponsors were totally unprepared for the big break. That’s understandable. However, what I don’t understand is the lack of a follow up. Why isn’t there a new anthem for the 2006 season? Why weren’t there products ready for the start of the 2006 season?
The Indianapolis Colts 2005 “almost season” should have served as a warm up for this year, the real thing; the Colt’s trip to Super Bowl XLI. (I’ve written before about how few of us truly believed, as we were instructed to do daily by the Colts marketing campaign.)
Lil Ronnie and his handlers (Crowd Pleezers) spent 2005 laying a foundation. The generated a lot of buzz back in the day. Enough buzz to have people coming back to the site looking for more. Now, there’s pent up demand for their product but there’s no product to be found. (The site opens with “We are out of CD’s!) All those eyeballs and not a Google Adsense ad in sight.Â Sigh.
The Super Bowl Rap is a catchy, infectious ditty, especially if you’re a Colts fan. What tune do people hum when they’re thinking about YOUR business?Â A catchy infectious jingle has real staying power with potential customers.Â Now THAT is powerful advertising.